Off-Page SEO Services: How to Boost Your Google Search Rankings
Off-Page SEO Services: How to Boost Your Google Search Rankings

Off page SEO Services optimization is one of the most crucial search engine optimization (SEO) steps. The process involves optimizing external factors such as links and social media signals influencing your website's ranking in search engines. 

In this article, we'll provide you with some of the best off-page SEO optimization tips that will help you boost your search rankings and increase traffic to your website.

Here are some Off Page SEO Services practices to rank: 

Link Building Services

The importance of link building during Off page SEO Services optimization cannot be overstated. Your website is linked to other websites by creating backlinks. It signals to search engines that other websites consider your content valuable and relevant. Your website will rank higher in search engine results pages (SERPs) if it has more high-quality backlinks.

You can get high-quality backlinks to your website by using link-building services. 

Their services can include:

You can build links by guest blogging for another website in your industry and including a link to yours. You can also use broken link building to increase your rankings by finding broken links on websites and replacing them with links to yours.

You should be aware that not all backlinks are created equal. Search engines prioritize backlinks from authoritative, high-quality websites. A link-building service should therefore strive to acquire reputable backlinks.

Broken Link Building for Off page SEO Services

Your website can acquire high-quality backlinks by breaking links. The process involves identifying broken links on other websites and offering to replace them with links to yours. You can provide a link to your website as a replacement for broken links on other websites. It improves the user experience on the linking website and increases your website's search engine ranking.

It can lead to further opportunities for link-building when you develop a relationship with the website owner. 

You can also improve your website's visibility by building broken links from relevant websites. It is a win-win situation for both the website owner and the user.

Improve the navigation and structure of your website

Optimizing your website's structure and navigation would be best; building high-quality backlinks and leveraging social media signals would be best. You can crawl and index your pages easier if your website is well-structured. Your pages can be ranked better when your website is well-structured.

Your website's structure and navigation will be better optimized using a clear and consistent layout. Your pages should also have keyword-rich headings and subheadings.

Social Media Optimization Services

Using social media optimization services is possible to leverage social media signals. You receive social media signals when people like, share, and mention your website. A search engine uses these signals to determine the popularity and value of your website. If your website receives more social media signals, it is more likely to rank higher in SERPs.

You can use social media optimization services to create high-quality, shareable content, share it on Facebook, Twitter, and LinkedIn, and use relevant hashtags. 

Build relationships with your audience on social media to increase traffic and brand awareness.

Pay advertising options are available on social media platforms like Facebook and Twitter. These can be used to increase traffic and visibility for your website.

Use schema markup for Off page SEO Services

Your website's schema markup helps search engines understand its content. You can add product prices, reviews, and ratings to your pages. Your pages will be ranked better when you use schema markup.

It is important to research the available schema markup types and then implement them on your website if you wish to use schema markup. Your pages can also be marked up automatically by a plugin or module.

Contributing to blogs or guest posting

Guest posting is a smart off page SEO services technique to generate high-quality backlinks for your website. To gain backlinks to your site, you write articles and publish them on other websites in your niche.

Also, you can build relationships with other bloggers and websites in your niche. You can also increase the visibility and reach of your website by optimizing it for search engines.

Whenever you are guest posting, ensure that the website you are posting on is reputable and relevant to your niche. Your article should also provide value to the website's audience and be high-quality. It increases the likelihood that your article will be accepted, as well as the likelihood that it will be shared and read by a larger audience.

Moreover, it helps to build trust and authority with your target market and generate leads and sales. To improve your website's search engine rankings, visibility, and reach, you should consider guest posting or blog as a key element in your link-building strategy.

Read Also: How to Maximize Your Return on Investment


What is Off page SEO Services? 

Using backlinks, social media, and online directories, off-page SEO improves a website's visibility and search engine ranking.

What are backlinks, and why are they important for off-page SEO? 

Your website's search engine ranking and visibility can be improved. It is a link from another website that points to your website and is called a backlink. These signals to search engines that your website is valuable and relevant to other websites for off-page SEO.

How can I acquire backlinks for my website? 

There are several ways to acquire backlinks for your website, including:

How do social media and online directories impact off page SEO?

 Social media and online directories can impact off-page SEO by increasing the visibility and reach of your website. They can also help to establish your website as a reputable and authoritative source in your niche. Additionally, they can also help to acquire backlinks to your website.

How can I measure the success of my off page SEO efforts? 

There are several metrics you can use to measure the success of your off-page SEO efforts, including:

How often should I be doing off page SEO? 

Search engine algorithms and best practices are constantly changing, so off page SEO services need to be ongoing. You should regularly monitor your website's backlinks, social media presence, and online directories to stay on top of the competition. It is also important to regularly create new and valuable content that can be shared on other websites.


It is critical for any off page SEO services strategy to optimize off-page elements. You should always create content that is valuable to your audience and easy to share. 

You can boost your search rankings and drive more traffic to your website by building high-quality backlinks, leveraging social media signals, and optimizing your website's structure, navigation, and schema markup.

Why do you need to Focus on SEO? Digital marketing is one of the most effective ways for businesses to expand their customer base today. A lot of work is involved in managing your on-page and off-page SEO efforts. There have been SEOs for many years, but they have only recently become crucial to any business's success. The truth is that everyone should take advantage of SEO power, not just big companies. We will discuss a few tips in this article on how to focus on SEO in your business so you can get the most out of it.

Your Business should Focus on SEO Through Digital Marketing in 2023
Your Business should Focus on SEO Through Digital Marketing in 2023

1. Don't Ignore On-Page SEO

On-page SEO refers to the work that you can do to optimize your site for search engines.

Most people assume that they can just let Google do all the work. But in reality, Google does not read your site and cannot understand the structure of your content. It would help if you did all the work yourself. Focusing on on-page SEO will make your site more visible to the search engines and rank higher.

2. Analyze Keywords and Improve Your Content

Now the question is, what is a focus keyword in SEO? You must focus on keywords and content to improve your search engine rankings. Most people are too lazy to write quality content. And they need to focus more on the words that will attract readers.

But if you want to earn more money without getting a new job, you must ensure that your content is engaging and relevant to your audience. And it would help if you ensured that your keywords were included throughout your text.

3. Focus on SEO Technically

Technical SEO is the type of SEO done by the people responsible for the structure and operation of your website. This includes adding a robots.txt file to stop the search engines from indexing certain pages and using unique page titles, meta descriptions, and page tags. It's also essential to include a sitemap to help search engines find the main sections of your website. This is especially true if you are using multiple sub-domains.

focus on seo
focus on SEO
4. Include External Links to Your Site

To increase your search engine rankings, you need to include external links to your website. You must have five internal links, and don't return to your site from other pages. If you do, your page will not rank as highly as it should.

5. Use Social Media to Focus on SEO

You can earn money online by using social media. And you can use it to promote your website. Your Facebook page is a great place to post links to your website. You can start a blog and post links to it to attract more followers. By taking advantage of all the different ways to earn money online, you can maximize the potential of your business.

Read Also: SEO Statistics are Expected to Grow Significantly in 2023

Why is SEO marketing Important?

Search engine optimization (SEO) marketing is essential to your business because, in today’s digital world, having an effective online presence is fundamental. If not done right, your business will face significant setbacks.

What is SEO marketing Strategy?

It involves optimizing a site to appear in unpaid ("organic") search results in search engines. Generally, the higher ranked a website is on search engines' results pages, the more users will visit it. Search engine optimization may target different kinds of searches, such as image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

How to add a focus keyword in WordPress?

To add a focus keyword in WordPress, you need to edit the setting of your WordPress account. Go to Settings > Writing menu, and select "Focus Keyword."

How many times should you use the focus keyword in your text?

Usually, that depends on the content length. Some SEO tools recommend using 1% for better results. You can use the focus keyword in your website text or post 5-7 times but naturally.


In conclusion, it's essential to focus on SEO in your business. Several things can be done to optimize your website, blog, and social media presence for search engine optimization. Start by reviewing your website's current SEO status and making any necessary changes. Also, regularly post relevant and exciting content to search engines and engage with your audience on social media. Finally, consider hiring a professional SEO firm to help you further improve your online visibility.

SEO is constantly changing, and what works today may not work tomorrow. That's why staying up-to-date on the latest SEO trends and SEO statistics is essential. 

SEO Statistics are Expected to Grow Significantly in 2023
SEO Statistics are Expected to Grow Significantly in 2023

While 83% of marketers believe that SEO is essential to the success of their business, as a result, marketers will continue to focus their efforts on optimizing their site content and keyword targeting to get their page ranking higher in organic search results.

Here are some SEO statistics for 2023 that every marketer should know: There are several SEO statistics that businesses should be aware of in 2023. 

Will SEO exist in 10 years?

It is a difficult question to answer as SEO is constantly changing. Who knows what the internet will look like in 10 years? SEO may be replaced by something else entirely or evolve into something new. Only time will tell.

 What is certain, however, is that businesses will continue to need to adapt their marketing strategies to the ever-changing landscape of the internet. To stay ahead of the competition, they need to be fluid and agile in their approach.

68% of online experiences begin with a search engine.

Are you ready to know about the SEO statistics for 2023? I am going to share all the SEO statistics for 2023. 

Top SEO statistics

According to Ahref SEO statistics

68% of online adventures begin with a search engine. (BrightEdge)

53.3% of all website traffic comes from organic search, essentially free traffic. (BrightEdge)

0.63% of consumers click on results from the second page of the Google search engine. (Backlinko)

Google Search, Images, and Maps cover 92.96% of global traffic. (SparkToro)

1,000%+ more traffic SEO drives than organic social media. (BrightEdge)

60% of marketers say that inbound Marketing producing (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)

SEO leads have a close rate of 14.6% (HubSpot)

SEO statistics
SEO statistics

Backlink statistics

Totally 66.31% of web pages have no backlinks to rank their website. (Ahrefs)

Most top-ranking pages get "followed" backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs)

A website gets more traffic from more backlinks. (Ahrefs)

$361.44 is the average cost of buying a link (Ahrefs)

$77.80 is the average cost of publishing a paid guest post (Ahrefs)

73.6% of domains have reciprocal links (Ahrefs)

43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)

Last nine years, 66.5% of links to sites are dead. (Ahrefs)

10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)

Search engine statistics

12.29% of search queries have featured snippets in their search results. (Ahrefs)

The #1 result in Google's organic search results has an average CTR of 27.6%. (Backlinko)

The top three Google search results get 54.4% of all clicks. (Backlinko)

54.4% of clicks received by the top three Google search results

3.5 billion searches on Google each day. (Live Internet Stats)

A relevant search influences 39% of purchasers. (Think With Google)

61.5% of desktop searches are getting no clicks 

34.4% of mobile searches result in no clicks. (SparkToro)

Google accounts for around 83% of the global search market. (Statista)

Local SEO statistics

If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO.

30% of all mobile searches are related to location. (Think With Google)

76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)

28% of searches for something nearby result in a purchase. (Think With Google)

92% of Google web queries, Yelp appears in the top five search results, including a city and business category. (Fresh Chalk)

53% search for directions to local stores. (Think With Google)

54% of smartphone users search for business hours and (Think With Google)

About 45% of global shoppers buy online (Think With Google)

"Where to buy" + "near me" mobile queries have grown by (Think With Google)

Over 200% of mobile queries have grown from 2017 to 2019. (Think With Google)

Over 250% of "store open near me" queries have grown from 2017 to 2019 (Think With Google)

Ranking statistics

90.63% of pages get no organic search traffic from Google. (Ahrefs).

The top-ranking page gets the most search traffic only 49% of the time. (Ahrefs)

Within a year of publication, Only 5.7% of pages will rank in the top 10 search results. (Ahrefs)

7.4% of top-ranking pages need a title tag. (Ahrefs)

33.4% of the time, Google rewrites the title tags (Ahrefs)

50.76% of the time, Google uses the H1 tag When it ignores the title tag.

57% of title tags are more likely rewritten by Google, which is too long. (Ahrefs)

25.02% of top-ranking pages don't have meta descriptions. (Ahrefs)

40.61% of pages have meta descriptions that truncate. (Ahrefs)

The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

33% of websites pass the Core Web Vitals threshold. (Ahrefs)

Keyword statistics

94.74% of keywords get ten monthly searches or fewer. (Ahrefs)

0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)

Around 8% of search queries are phrased as questions. (Moz)

Of all Google searches, 15% have never been explored. (Google)

Google Ads, Keyword Planner is overestimated by 91.45% of search volumes. (Ahrefs)

46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)

SEO industry statistics

74.71% of SEO marketers charge a monthly fee for their clients. (Ahrefs)

$501–$1,000 per month is the most popular pricing tier. (Ahrefs)

A $100–$150 Charge per hour is the most popular. (Ahrefs)

For per-project pricing, $501–$1,000 is the most popular pricing tier. (Ahrefs)

88.28% of SEOs charge $150/hour or less for their services. (Ahrefs)

On average, SEOs serving the worldwide market charge 130.74% more than those doing the local market for monthly retainers. (Ahrefs)

U.S.-based SEO professional salary is $60,548 per year.

Video SEO statistics

We've had great success driving customers using video marketing. Are you doing it too? If not, these stats may surprise you.

The number of comments, views, shares, and "likes" strongly correlates with higher YouTube rankings. (Backlinko)

68.2% of first-page YouTube results are HD videos. (Backlinko)

The average length of a first-page YouTube video is 14 minutes and 50 seconds. (Backlinko)

Mobile SEO statistics

Google has moved to mobile-first indexing, and more people are using mobile search. No doubt, mobile SEO is critical. 

Worldwide 58.99% of all website traffic comes from mobile phones.

72.6% of Internet users will access the web solely via their smartphones by 2025. (CNBC)

Mobile searches are more than on desktop. (Think With Google)

51% of Smartphone users, when searching for their smartphones, discovered a new company or product 51%

Local searches on smartphones lead to a purchase ratio of 18% within a day.

Ranking in position #1 on mobile gets 6.74% of the clicks (SEOClarity)

56% of in-store shoppers used their smartphones for shopping or research items while they were in-store. (Think With Google)

Voice search statistics

"Hey, Google. What's the current state of voice search?"

40.7% of all voice search answers come from a featured snippet. (Backlinko)

The typical voice search result is only 29 words in length. (Backlinko)

75% of voice search results rank in the top three for their corresponding queries. (Backlinko)

The average voice search result has a ninth-grade reading level. (Backlinko)

Websites with strong "link authority" rank well in voice searches. The average Domain Rating of a Google Home result is 76.8. (Backlinko)

48% of consumers are using voice for "general web searches." (Search Engine Land)

111% of organic traffic increased by updating existing content with new images and content 

90.63% of pages get no organic search traffic from Google, and being in 9.37% is extremely difficult.

Here are some essential search engine statistics from Backlinko to rank higher on Google searches: 

SEO Statistics: SEO Professionals and Businesses 2023

If you have a business or are in any way involved with the arts, then you should know that blogging is one of the most potent and effective strategies available for Marketing and SEO.
The Internet has changed a lot over time, especially when it comes to marketing. Gone are the days when print advertising dominated. Companies now realize they can better reach their target audience by creating helpful content on niche topics and posting it on various blogs.

Why Blogging is Important for Marketing and SEO
Why Blogging is Important for Marketing and SEO

Blogs give small businesses an edge in search engine rankings because Google prefers content from established brands as opposed to companies just starting online.
This article discusses the various ways that blogging helps both your Marketing and SEO efforts. It covers some fundamental reasons for writing a blog as an effective marketing and SEO strategy.

Why is Blogging Important for Marketing?

Blogs allow you to generate visitors to your website, highlight your products or services, and provide thought leadership or expertise on hot industry topics. It is also a relatively simple content marketing activity that is easy to scale and manage.

Below are some interesting statistics related to blogging and SEO:

Companies that blog regularly receive 60% more visitors than website visitors.
Businesses with up-to-date, high-quality blogs receive 73% more monthly leads than those that still need a blogging strategy.
Blogs are now used by 87% of businesses for Marketing and SEO.

Importance of Blogging for SEO

Businesses only sometimes have the necessary resources to find and implement cutting-edge marketing strategies. A business blog, for example, can generate content that attracts potential consumers and promotes your company as an expert in its field.

Here are the reasons that explain why blogging is necessary for SEO:

Increase Brand Awareness

Fresh and original content can make your brand stand out from your competitors.When they're looking for answers to their questions or want to learn more, your brand is at the top of the SERPs, giving them the information they need.

The more you invest in blog strategy, the more likely you are to increase brand awareness for SERPs and through social media shares.

Build-up Consumer Credibility

You'll get more website traffic and repeat visitors when you build a reputation and create an authoritative voice. This shows Google that people are attracted to your website and increases your authority level in their algorithm.

Blogging allows your company to speak on relevant topics within your industry. Blogs show authenticity and build credibility with current and potential customers and search engines. Businesses with blogs have more ways to be discovered, informed, and share their ideas and perspectives.

Generation of Leads

If consumers like your content, they want more. Blogging is a great way to get new leads by getting them to subscribe to your email list.
While this can be an excellent strategy for leads, blogs help build a connection before asking for their information. If they choose to read your content on your site, they already liked your content and want to know more. There is more connection with your brand through unique, helpful content.

Improve Google Rankings

The main motive of SEO is to attain top ranking in google so that your business will acquire the right traffic to convert into customers.
Blogging helps your business to rank well in Google Organic Search Results. Using specific keywords allows you to find potential customers for your company who are unaware of your products or services.

Read Also: Do you know, what are Business Listings? How does it help in local SEO services?

Blogging is Important for Marketing and SEO
Blogging is Important for Marketing and SEO

Source for Inbound link

Another objective of SEO is to improve page authority by receiving links from other authoritative websites. The more links you will receive from other websites, the more likely you will get high ranks in google search results.
Excellent blogs with content and statistics that other people (or those researching or writing about your field) will link to will attract links.

As a result, becoming a thought leader or expert in your area will help drive more traffic and leads to your website.

Blogging Increases Visibility

Additionally, including keywords in your well-researched, unique content, along with your catchy and individual titles and subtitles, is a surefire way to help increase visibility.
Internal linking is another way to increase visibility. Link building on your site to other pages, blogs, and product pages can help build brand visibility, awareness, and authority.

Read Also: What are social bookmarking sites and how do they affect SEO?

Let's Conclude!

We have seen how blogging is essential for Marketing and SEO. It's fulfilling your goal of creating brand awareness and better ranking in google search results.
For every business, specifically for small companies, blogging is a must to reach out to the correct traffic organically.
So if you want your business to be successful SEO-wise and your marketing strategies fruitful, you must create helpful, optimized, and engaging content through Blogging.

If you are on the expedition to learn Off-Page SEO, then you are definitely at the right place. This ultimate Off-Page SEO guide for beginners includes everything you need to know about the concerned topic. 

Undoubtedly, off-page SEO plays a significant role in all your SEO efforts. To make your website rank on the very first page of Google, you will have to go further than implementing on-page SEO techniques. There are some activities that you need to perform outside your website. And such activities fall under off-page search engine optimization, which mutually helps to value your website on Google. 

Let us start with an example to make it easy for you to understand Off-Page SEO. 

You have a brand new outstanding car with the most refined engine. You want it to hit the road and drive it like a ghost rider. 

But then you hit the pedal, and oops, the fuel is empty. Story ends. 

In this example, the engine boosters resemble the On-Page SEO of your website, and the fuel, of course, is off-page. 

So, what it means is both on-page and off-page aspects are unavoidable to help your website rank higher on Google, and you can't run your website without either of them. And in this ultimate Off-Page SEO guide, you will learn all the essential aspects you should consider while performing off-page optimization of your website. 

What is Off-Page SEO?

Off-Page SEO refers to steps taken and efforts implemented outside the website to improve the rankings; that is why we also call it off-site SEO. The process includes taking steps to improve the end-user perception of the website and its popularity and trying to improve the trustworthiness of the website.

When we talk about Off-Page SEO, it often correlates with link building, but there are far more practices that you can implement if you want to enjoy a competitive advantage. 

Off-Page SEO includes link building, content marketing, brand building, social media, etc. 

However, you must note that off-page SEO solely can not help your website rank. You will have to combine off-page SEO with on-page and technical SEO to succeed. 

Why Is Off-Page SEO Important For Your Website?

Off-Page SEO adds value to the credibility of your website. When more reputed brands in your industry mention your page in their content, it can exceptionally improve your website's authority and increase your brand's popularity. 

Off-Page SEO matters because a website lacking citations from other websites resembles a site not worth crawling and indexing. 

Because off-page SEO ranking factors, like links, help to measure how important a website is, and not getting any links from other websites may well contribute to stagnant search traffic. 

As discussed above, it is more like a car with no fuel. 

The most accurate description of why off-page SEO is important is that it provides forward momentum to a website by helping it to rank higher for more keywords. 

Let us look at the importance of Off-Page SEO through the lens of Google.

Google PageRank Still Works

Google has a PageRank system that prioritizes pages with incoming links(backlinks). And the same system also looks into the pages that use the link. 

Today, this metric is no longer visible to users. And Google removed it from Google Search Console almost more than a decade ago. But PageRank still works behind Google's ranking algorithms, as Gay Illyes of Google mentioned in his 2017-tweet. 

And it means that backlinks form a significant part of your page's ranking. 

Reputation Research of Google

Search Evaluator Guidelines by Google reveal a lot about reputation research.

Google says, "Use reputation research to find out what real users and experts think about a website. Look for reviews, references, recommendations by experts, news articles, and other credible information created/written by individuals about the website. 

User reviews are often valuable sources of a reputation for websites that offer products or services. You may consider many detailed, trustworthy, positive user reviews as evidence of a positive reputation."

It clearly indicates that the Google search engine considers external perception to evaluate rankings.

Top Ranking Pages Get More Backlinks And Shares

Web pages with higher rankings on Google are more likely to get backlinks. It is said that pages at the first position get "followed backlinks" at a pace of between +5% and +14.5% per month."

And if your page constantly ranks on the first page, you will also gain more social mentions. 

Types Of Backlinks In SEO

There are two types of backlinks in SEO:



A do-follow link helps in search engine optimization by passing the authority from the originating website to the destination website. The passing of authority from one site to another is referred to as link juice, which is highly beneficial for the website acquiring it. 

Link juice helps in improving the authority and trustworthiness of the website and also improves the keyword rankings. By default, backlinks are do-follow in nature.


A no follow link does not pass authority to the website it is linking to. If considered in terms of SEO, Nofollow links are not advantageous. To make a link nofollow, you can add rel= "nofollow" to the code when you link to a website. 

For some links on your website, you need to tell Google about your relationship with the webpage you're linking to. You can do it by using one of the "rel" attribute values in your URL code. 


You can use the rel=sponsored attribute for paid link placements and advertisements. 

The rel=ugc tag is generally used for content generated on forum posts and comments.

Links And Off-Page SEO

Link building is considered the heart of off-page SEO. Search engines generally use backlinks as indications of the linked-to content's quality. Hence, a website that has many high-value backlinks will rank higher than another equal website with fewer backlinks. 

There are three main types of backlinks mentioned below based on how they were earned:

Natural Links

Natural links refer to such links that are editorially given without any action taken on behalf of the page owner. For example, when a food blogger adds a link to a post that points toward their favorite product is a natural link.

Manually Built Links

These links are acquired using on-purpose performed link-building activities. It includes things like asking influencers to share your content or getting customers to link to your website. 

Self-Created Links

Self-created links are those created by practices such as adding a backlink in a forum, online directory, press release or blog comment signature with optimized anchor text. Some practices related to self-created links tend towards black-hat SEO and are not liked by search engines, so you have to be careful here.

Regardless of how links were obtained, the links that offer the most significant contribution to search engine optimization efforts are generally those that pass the most link equity. There are several signals that positively contribute to the equity passed, such as:

Internal Links

Internal links refer to those links that redirect you to another webpage on the same domain. These links on your website help users to stay longer and spend more time on your website.

internal links

External Links

External links, also known as outbound links, are such links that take you to another domain from one. External links are added to the webpage content to explain further a topic covered on the page.

These links play a significant role in achieving search engine rankings and can't be unfairly controlled. 

External links usually pass link juice from one website to another. Getting backlinks from high-authority websites to a web page can help Google and other search engines identify the content's worth. Thus, adding links helps low-authority websites to move up in the search engine results. 

Non-Link-Related Off-Page-SEO

While link building is significant for Off-Page SEO, there are many other practices and strategies that you can use outside your website to boost its rankings. 

Such activities include guest blogging, social media marketing, content marketing, unlinked brand mentions, etc. These activities help to create references from your website from reputed sources on the web.

When we talk about local off-page SEO, worth-of-mouth marketing is considered equivalent to non-link-related off-page SEO.

Do Links Help In Building Authority or Domain Authority?

If we talk about per Google search engine, it doesn't mention any metric corresponding to authority. 

But as per some SEO professionals and experts, backlinks can help to build authority. However, backlinks are one of the most important indicators that show Google and other search engines that your content and website are trustworthy. 

Additionally, backlinks from high-authority websites show that your content is share-worthy and authoritative. Even though from the perspective of Google's SEO, there is no automatic or direct relation between authority and backlinks, lots of important research show they help build authority over time. 

How Do You Build Domain Authority With Backlinks?

When you want to build your domain authority, having relevant, helpful, and informative content on your website is a solid strategy. 

But you can also do other things to give your website an extra edge, including using backlinks. 

As mentioned above, when other websites link to your website, it is referred to as a backlink. Backlinks generally act as referrals from other websites that pass link juice, using them to prove your domain authority.

Essentially, backlinks build authority. 

Most Popular Off-Page SEO Techniques - The Ultimate Off-Page SEO Guide For Beginners

If you have already done the on-page search engine optimization of your website and getting started with Off-Page SEO, then the most popular off-page SEO techniques can help you at their best. Let's dive into the guide.

Link Building

Link building is evidently the backbone of any off-page SEO strategy. The main aim of link building must be to earn links from high authority and reputed websites, while the focus should be on quality over quantity. 

You should analyze the link gap between your and your competitor's websites. However, you must note that getting links from high-authority websites is more challenging than it seems. 

Read Also: How SEO Blog Commenting Help you to Rank on Top

Below are the three primary factors you must keep in mind for quality link building:


Getting backlinks from authoritative websites is advantageous as they help you to earn trust and reputation. 

If you want to check the authority of any website, use the Moz tool to find the domain authority. 

The domain authority score grades the website's overall quality and tells how effective and impactful a backlink from a website can be. 

domain authority

If you want to check your current links, use the Backlinks Analytics tool in Semrush. And to check their authority score, you may download the MozBar extension or the MozBar tool itself.

Having a higher authority score means the higher authority of the link. The goal should be to earn links from websites with high authority scores. 

Unique Domains

Another critical point to be considered for link-building success is the number of linking root domains pointing to your website. 

The correlation between the number of linking domains and higher ranking is clear in SEO. Top-ranking pages have more referring domains than the pages with lower ranks. 

Topic Relevance

Your off-page SEO aim should be to earn links from websites that are topically relevant to your own. 

Let us understand with an example if there are two fully optimized websites, one with 100 backlinks from irrelevant websites and the other with 50 backlinks from relevant websites. The website with relevant backlinks is likely to get better rankings than those with irrelevant ones.

Even if you need help getting links from the exact same niche, try to get links from niches closely related to your business.

Brand Building

While creating SEO and Off-Page SEO strategy, you should include brand building. So, let us now discuss how you can include brand building in your SEO strategy and what the metrics are to measure its success.

Brand Searches

The increase in brand searches is the strongest indicator that you are building your brand. The branded searches can include your brand name, products, services, or domain. 

You may check your brand searches and the changes over time by using the Keyword Overview Tool in Semrush. Enter your brand name and check the "trends" box to see how the search volume has changed over the past month. 

Brand SERPs are those search results that come up when someone searches for your brand name. And brand SERPs is another reason why it is significant to focus on brand-building activities.

Performing brand-building activities can help you boost your credibility, which is why it also helps complete your Off-Page SEO goals.

When you ace up your brand-building game, it will get easier for you to earn backlinks and mentions naturally across the web. 

Content Marketing

When the word content marketing comes up, it is usually assumed that it's all about creating and publishing content.

But if looked at the broader picture, it tells that content marketing involves both on-page and off-page SEO. 

When you publish content anywhere on the web, it is referred to as content marketing. Some examples of content marketing are writing a guest post for a website or publishing an article that gets linked to a high authority website.

Content marketing is about publishing engaging and valuable content that others will want to share or link to. 

Therefore, content marketing is closely related to PR, link building, brand reputation, and social media. 


Previously, PR and SEO were two utterly different marketing branches. However, in recent times, these marketing branches have blurred the separating line and come together. 

Digital PR is the advanced link-building technique that many SEO experts prefer these days. You can use digital PR to promote your linkable assets and earn a good amount of quality backlinks through them. 

PR helps your off-page SEO more than just creating backlinks. An excellent PR campaign can also help you by putting your business at the forefront of your target audience, increasing brand awareness, driving referral traffic to your website, and positioning you as a thought leader in the industry. 

Local SEO (Google Business Profile and Citations)

While Local SEO itself is a branch of Search Engine Optimisation, it also helps off-page SEO in two ways: through Google Business Profile and Citations.

Read Also: Do you know, what are Business Listings? How does it help in local SEO services?

Google Business Profile

Google Business Profile(GBP) plays a significant role for any local business that wants to boost its online presence. 

When 46% of total searches are local, it is evident that if your business doesn't show up in local Google Business Profile results, your competitors are at an advantage.

GBP is not your website, but it is extremely important if you want to rank for the local pack and must be addressed.


A citation refers to the mention of your business on the web along with its NAP. If you are looking to rank your business in SERPs and local map packs, the key to citations is NAP consistency. 

NAP consistency is necessary for your business to appear trustworthy due to differences in the business name, address, or phone number.

Social Media

Social media is crucial in how users connect and interact with businesses.

Nowadays, social media platforms are used as search engines to help businesses connect with businesses and vice versa. 

Even though social sharing is not directly a ranking factor, it can still help you reach potential clients who are looking for the answers to specific queries related to your business or to connect with the right brands as per their requirements. 

social media marketing

Moreover, social media is an excellent mode of communication for your business. If your customers want to ask questions, raise a query, or make a complaint, they will connect with you on social media first. 

Your business needs to stay active on social media so that your existing and potential customers can reach you during their buyer journey. 


It might come as a surprise for you to use forums as a part of your off-page strategy. Since most people in the SEO community misused UGC platforms such as forums and comment sections, the attention from such platforms has moved away entirely. 

But, forums can really ace up your game when they are a part of a wider marketing strategy. You may consider forums as ways to involve in conversations that are related to your expertise. 

There are very limited platforms that let you answer user queries as detailed as forums. Forums like Reddit and Quora are an excellent way to impart your knowledge about a topic and build trust and relationships with potential customers. 

If you maintain consistency, you can build a strong community of followers on forums since you can not expect many of your competitors to be there.

Influencer Marketing

Influencer marketing has become extremely popular for the last few years now. It basically started with influencers doing sponsored posts on Facebook and Instagram, but now it has extended to other platforms like Tiktok, YouTube and more.

Influencer marketing is indeed an excellent way to reach potential customers and create brand awareness by enhancing your content. 

One of the ways through which you can carry out influencer marketing is through blogger outreach. 

At first, it might take time to create a list of top bloggers related to your niche, but with effort and consistency, you can get in touch with them and maintain healthy relationships.

And when it's time to promote your goods and services, you may ask these bloggers to endorse them or review them on their social media platforms or websites. 

It will then help you to create a buzz around your product and bring potential and targeted traffic to your website or the product page. 


Events are generally making a comeback with marketing strategies and can contribute to your off-page SEO. 

You can organize online events such as virtual summits and webinars to boost your brand name and it can go a long way. 

They are not only beneficial to connect with the audience but are also useful in creating a buzz about your brand. 

They are also effective if you are looking to benefit from PR coverage. 

Guest Posting

Guest posting if utilized in the right way can bring way more than just backlinks to your website.

Guest posting is one of the most common link-building practices since it can fetch you effectively and quality backlinks. 

The main objective of guest posting for you should be attracting new customers, building your brand, and growing brand awareness. You may look for a reliable guest posting platform and take your business to another level. 

Read Also: Article Submission Sites: Why are they Important for Online Businesses?


93% of people rely on online reviews to create their buying decisions. But reviews are still underrated when it comes to off-page SEO tactics that can count for a business. 

Reviews are one of the best things for online reputation management. Google uses reviews to derive brand signals and it also influences your ranking in search results. 

When you receive reviews on your page or third-party platforms, positive reviews can build trust in your audience and boost conversions. 

How To Avoid Google Penalties For Unnatural Links?

Backlinks are significantly important to rank your website on SERPs. But, we can not entirely discuss backlinks without mentioning unnatural links and Google penalties. 

If you ask bloggers about the biggest factor that impacts search rankings, many of them will answer the same - backlinks. 

However, links from high-authority websites no longer hold much importance to Google. Because Google has now shifted its focus to valuable content, user search intent, and user optimization. The focus is more on the search intent of the user than the search term or phrases being used. 

You will surely want to avoid Google's penalty as much as you can because it can be quite challenging to recover from it. You will be required to perform a complete backlink analysis to help you determine good or bad backlinks present on your website. 

There are certain things you can do to make sure that your website is not penalized by the search engine giant.

Create Content And Optimise For The Users First

Do you put your users first while you create and optimize the content on your website?

To put this practice into use, stop using keywords repeatedly multiple times within your articles for the sake of ranking. It usually breaks the natural flow of your content and makes it less trustworthy. 

Users do not prefer and like to be sold, so make sure you create valuable content by integrating well-researched data into your articles and blog posts.

Diversify Anchor Text

Once you have thoroughly analyzed your backlink profile and checked where these links are coming from, you need to diversify your anchor texts. 

Diversifying anchor texts refers to using variations of keyword phrases, brand names, and terms that let Google view your links as natural. 

When you work on diversifying your anchor texts, your topmost priority should be relevance. Google will analyze how your anchor text is relevant and consistent with the overall content topic. 

Since it is impossible to control where you get backlinks from, you may use your brand name in the anchor text more often. 

Finally, you should aim to get backlinks from high-authority websites, disavow low-quality backlinks from thin pages, and balance no-follow links to make your content more natural, and earn more brand mentions. 

Final Words

Hope this complete off-page SEO guide for beginners in India has provided you with all the answers you were looking for. As mentioned in the guide, off-page SEO is very effective in boosting the rankings of your website. 

So, what are you waiting for? If you want to start a full-fledged SEO career, you must learn off-page SEO, and for this, you can opt for the best SEO course in India, provided by the Haryana School Of Digital Marketing.

We hope that you have found this article valuable. You may comment below if you have any doubts or reviews about the article. We will be more than happy to respond. 

Would you like to hire the best SEO service in Kolkata? You might be wondering about the advantages of working with an SEO service rather than handling your website's search engine optimization yourself.

best SEO service in Kolkata
best SEO service in Kolkata

In this article, we will explore some of the most significant benefits of hiring DidoGraphic for the best SEO service in Kolkata to work on your website. The benefits of outsourcing your SEO, include increased rankings, leads, and customers, and a significant reduction in marketing costs.

Working with a professional SEO service provider in Kolkata - offers the following benefits:

The SEO process will help your website rank higher in search engines.

Search engine optimization has become vital to your website's success, as you may already know. Before SEO, only businesses with high competition would need it to rank highly on search engine results pages (SERPs). It is important for every business to reach out to potential clients or leads using SEO.

It may never be possible to rank well for your website if you do not use SEO. Your site must load quickly, target relevant keywords, and directly compete with others in your field if you want to raise sales without spending a fortune on other marketing strategies.

An SEO company has experience in the field.

The fundamentals of SEO may be familiar to you, but you may lack expertise in optimizing your website. In addition, you may study SEO as you go and experiment with different methods on your website to see what works. Does this sound familiar to you?

Your company's success should not be determined by experiments or guesswork. SEO can harm your website rather than benefit it if you aren't sure what you're doing. A link-building strategy, for example, can improve your authority, but it can also negatively impact your search engine rankings.

DidoGraphic, the best SEO service in Kolkata, makes smart choices for your site that increase rankings and exposure rather than diminish them.

The best SEO service in Kolkata delivers the best results.

In order to ensure your company's success, you do not want to risk damaging your website. While you may mean well and do your homework, you will probably not be able to succeed online like an SEO expert.

An experienced yet best SEO service in Kolkata can evaluate your website, goals, and competitors and develop a comprehensive plan for improving search visibility. It will be possible for them to monitor your progress and adjust plans as necessary to ensure you achieve the greatest results, despite the amount of time it takes.

Read This: On Page SEO: The Secret to Successful Content Optimization 2022

Is hiring an SEO company worth it?

When you're running a business, it's important to make sure that your website is as visible as possible to potential customers. One way to do this is by hiring an SEO company in Kolkata. But is it really worth the investment?

Here's a look at some of the benefits of hiring DidoGraphic for the best SEO service in Kolkata

1. They can help you improve your website's ranking in search engine results pages (SERPs), making it more likely that potential customers will find your site.

2. As the best SEO service in Kolkata can help you identify and target key keywords that will attract the right kind of traffic to your site.

3. DidoGraphic can help you create quality content that will engage and convert visitors into customers.

How much do SEO services cost in India?

This is a difficult question to answer as there are many variables to consider when pricing SEO services. Some factors that will affect the cost of SEO services in India include the size and complexity of your website, your target market, the competition for your keywords, and the level of SEO services you require.

Generally speaking, the best SEO service in Kolkata will cost anywhere from Rs. 10,000 per month. However, it is important to note that this is just a rough estimate and the actual cost will vary depending on the factors mentioned above.

What does SEO do? Why SEO is important for small business?

SEO is short for search engine optimization. The purpose of SEO is to improve a website's ranking and visibility in search engine result pages (SERPs). It is a digital marketing strategy used to increase organic search traffic to a website. SEO is important for small businesses because it is a cost-effective way to drive traffic to your website.

It is also an effective way to build brand awareness and improve your website’s visibility. DidoGraphic as the best SEO service in Kolkata can help you to achieve a good result.

What are the 4 types of SEO?

There are four types of SEO: on-page SEO, off-page SEO, technical SEO, and local SEO.

On-page SEO refers to optimizing the content and structure of your website to make it more search-engine friendly. This includes optimizing your website's title, meta tags, header tags, and images.

Off-page SEO refers to optimizing your website for search engines by building links from other websites. This can be done by submitting your website to directories, writing guest blog posts, and participating in forums.

Technical SEO refers to optimizing the technical aspects of your website to make it more search-engine friendly. This includes optimizing your website's hosting, sitemap, robots.txt file, and redirects.

Local SEO is a process by which a business can improve its search engine rankings for local search queries. It involves optimizing the website for specific keywords and phrases that are relevant to the business's products or services.

Can you pay Google for SEO?

Can you pay Google for SEO? This is a common question that businesses ask when they are first trying to improve their online visibility. While there are many factors that go into SEO, there is no direct way to pay Google for this service.

However, there are some indirect methods you can use to improve your ranking.

For example, you can pay for advertising on Google AdWords, which can help improve your visibility in search results. You can also invest in quality website design and content that will help attract organic traffic to your site.

Ultimately, the best way to improve your SEO is to focus on creating a strong online presence through quality content and a robust link-building strategy.

Can I do SEO on my own?

SEO is not something you can do on your own if you want to see real results. While you can certainly learn the basics and try to implement them yourself, it takes an experienced professional to really understand how to make SEO work effectively.

Without a deep understanding of how search engines work and how to optimize content and website architecture for them, it’s very unlikely that you’ll be able to achieve the same level of success as someone who does this for a living. Better to hire the best SEO service in Kolkata.

Do I need SEO for my website?

SEO is short for “search engine optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). There are many benefits of SEO, including improved website traffic, brand awareness, and higher search engine rankings.

If you have a website, then you should definitely consider implementing SEO and hiring the best SEO service in Kolkata. It is one of the most effective ways to improve your site’s visibility and ranking in search results pages.

Looking for the best and most reliable website hosting provider? Hostinger Review India: best web hosting company in India 2022 

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