Plenty of websites get decent traffic and still bring in almost no work. If that sounds like yours, the problem usually isn't how many people show up. It's what happens once they do.

People can't tell what you do in five seconds

When someone lands on your page, they decide almost instantly whether they're in the right place. If your headline is clever instead of clear, they leave. Say plainly who you help and what you do, right at the top.

There's no obvious next step

Every page should make one action easy and obvious — call, message, book, buy. If a visitor has to hunt for how to contact you, most won't bother.

It's slow

A site that takes five seconds to load has lost a big chunk of its visitors before they see anything. Speed is invisible when it's good and fatal when it's bad, especially on phones.

It doesn't work well on a phone

Most of your visitors are on a phone. If buttons are tiny, text is cramped, or things overlap, people give up. Design for the phone first.

Nothing builds trust

Reviews, real photos, past work, a clear price or process — these quietly tell a stranger you're safe to contact. A site with none of that asks people to take a risk, and most won't.

You're asking for too much too soon

A long contact form scares people off. Ask for the least you need to start a conversation, and make the rest easy later.

Fix these and the same traffic you already have will start turning into actual enquiries. If you want a second pair of eyes on your site, send me the link.