The first question almost everyone asks me is what a logo costs. It's a fair question with an annoying answer: it depends. But "it depends" isn't helpful, so let me break down what you're really paying for.

Why the price range is so wide

You can get a logo from a template site for a few hundred rupees, or pay a studio several lakhs. The gap isn't about the picture. It's about the thinking, the number of options you get, and how much of the surrounding work is done for you — the fonts, the colours, the files, the rules for using it.

What you get at each level

A cheap, fast logo is fine if you need something today and you're testing an idea. The risk is that it looks like a hundred other businesses, because template logos are reused. A mid-range logo from a freelancer or small studio buys you original work, a few directions to choose from, and proper files. A high-end brand project buys you research, strategy, and a full system your whole business runs on.

What actually affects the cost

Three things move the price more than anything else: how much research goes in before design starts, how many rounds of changes are included, and whether you're getting just a logo or a full identity. A logo on its own is cheaper. A logo plus colours, type, and guidelines costs more because it's more work — but it's also what keeps your brand looking consistent later.

How to spend sensibly

Spend based on how much the brand has to carry. If you're a side project, keep it lean. If you're a business that lives or dies on looking trustworthy — a clinic, a product on a shelf, a service people pay a lot for — that's where good design pays for itself. Buy the level you need now, and know you can build on it later.

If you want a straight quote for your situation, send me a few details and I'll give you a real number.