Nova Fintech Platform

A complete web platform redesign for a fintech startup, focused on trust and clarity.

The Challenge

Nova's old site had a 68% bounce rate and confused users. They needed a design that made a complex product feel simple and trustworthy.

The Solution

I built a clean, data-forward interface with a calm palette, clear hierarchy, and micro-interactions that guide users through onboarding. Bounce rate dropped to 24% and demo signups doubled.