The eCommerce Website Design industry is growing at a rapid pace. Nowadays, everyone knows a website is a great way to promote your business, generate leads, and create customer relationships. But this can only happen when your website is SEO friendly. For all the aspirant eCommerce merchants, it's time to think oversized and extra for their online businesses.
When developing eCommerce sites for clients, it is essential to consider SEO features in your decision-making process. But it is also important to note that eCommerce SEO is slightly different from all non-retail sites' SEO. And when it comes to optimizing the client's location, managing those differences intelligently is quite critical.
When a user searches for a product/category, and if your website is not on the first page, it's time to increase your SEO efforts. It is a process of improving your visibility on search engines. It will reward you with better search engine rankings and organic traffic, which leads to more sales & conversions.
This article will discuss five valid SEO points for an eCommerce website. These tips will help you to develop an SEO-friendly eCommerce Website Design. Thus, this is what we are elaborating on here. Keep reading.
Step1: Choose Relevant Keywords
Step2: Optimize All of Your Content
Step3: Clear Navigation
Step4: Ensure Your Site is Mobile Friendly
Step5: Engagement With Social Media
If you want an SEO-friendly eCommerce website design and to reach your customers, you must start with a targeted keyword list.
Many online business owners only use keywords in their website content and articles. And they neglect other areas. They do not use keywords in the title and description of the pages. The title and description must include the most important keywords of a web page. Why? Because search engines crawl website titles & descriptions first. Usage of keywords in the title & description will help search engine crawlers better understand the page content. It ultimately results in better rankings.
Keywords are indeed one of the most significant elements of SEO. But the question is where to use them.
Can use keywords to optimize images using ALT tags. You can also use the essential keywords at the H1 tag, title tag, meta descriptions, attribute title on the links, footer links, internal links, etc.
Most online shops need to add more content on their primary product category pages. Focus on optimizing those all-important product category pages.
You must ensure you add keywords to your content, like the about us page, shopping cart page, blog page, product description, etc. You can also integrate your content into other functions like reviews, question & answer, and many more. These techniques will help you increase your product page's overall scope.
Make sure that all the content published on your website is high-quality informational content without duplicates. Otherwise, you will be penalized. And it will create big problems in your ranking.
Navigation is an essential feature of any eCommerce website design. It will help search engines crawl your site easily. It is necessary to develop it in a clear hierarchy structure. The core purpose of navigation is to help users quickly find all the website pages. Within a few clicks, it should open all the necessary pages of the website. On the other hand, the purpose of building content for SEO is to target relevant keywords on various pages and increase their search engine rankings. The page should rank on search engine result pages and should be able to drive more organic traffic.
Furthermore, breadcrumbs are very helpful in managing bots through various categories and subcategories on your website. Ensure that they're designed in proper order, as this can also significantly affect how pages are viewed and observed on the SERPs.
Internal linking allows you to guide the user from one page to another page of your eCommerce website design. It improves user engagement, and you can serve more informative content to your visitors.
In today's day and age, smartphones are taking over the world. According to Google research, today's 5+ billion mobile internet users have overtaken desktop users. You need to have a mobile-optimized eCommerce website.
So, If you are going to boost your traffic and ranking, then optimizing your website for mobile-friendly should be a top priority.
Think about it, how many of your customers use smartphones? If any case your site is doesn't mobile-optimized yet, then follow and carefully read these steps:
Smartphone design indicates designing CTA buttons, building mobile versions of all your pages, and creating more oversized buttons.
Do not block javascript or CSS in your robots.txt.
Select on phone configuration: You can pick between responsive design or a layout, dynamic serving or a portion, or separate URLs. Design mobile-friendly icons or images to boost your traffic and increase your website page load speed: Stick with images files shorter than 80 KB.
To examine whether your website is mobile-optimized or not, head over to Google's mobile-friendly test.
Read Also: How to Open a Shopify Dropshipping Business in 7 Easy Steps?
For any eCommerce business growth, social media plays a vital role. It works as free promotion for your social channels. If social media still needs to be a part of your marketing strategy, you should start thinking about it now. Start thinking of better ways to engage users on social media. And your website must include social buttons too. The user should be able to visit your social profiles directly from your website.
And make sure that your website has the functionality to share your products and category pages directly on social networks.
Two important factors:
Choosing the right eCommerce website design platform largely depends on your business hiring an expert eCommerce website designer from DidoGraphic. With more than 10+ years of experience in handling eCommerce websites, we understand the future needs of your business and make sure to know SEO should play a significant role. If you follow those steps, your eCommerce site will rank better in the search engines.
If you really want to succeed with your eCommerce business, you must put a method in place to assist you. There are many ways you can ensure your eCommerce business grows, but obviously, not all methods are appropriate for every business. There are, however, some processes that apply to most and can be easily performed. If you want to market your business, eCommerce marketing services can help you. Below are a few methods that can increase your customer base.
Your eCommerce store represents your business, so make it good and attractive. An excellent, well-organized, and clean shop will encourage visitors to look around, see items, and buy. Create a good, modern, and professional store to ensure a long-lasting impression.
Read This: How to Set up A WordPress E-Commerce Website in a few simple Steps
You can increase your organic SEO by writing and posting engaging content on your blog- but only if you do it correctly. A post every couple of months won't suffice. Publishing valuable and appealing content will make your eCommerce business more visible online - and will attract more customers.
As a result, you will also be seen as a specialist in your chosen niche, which will increase your chances of selling to them.
A company's track record is without a doubt important, especially in a world where there are many competitors and customers look at their track record before making any purchases. Get feedback from your customers from day one to build trust. You will be able to build a strong reputation as a result. You can still build a strong reputation by providing item warranties, showing their evaluations, and engaging with your existing/previous customers.
You can promote your eCommerce website for free using social media channels. Your business will seem more human and open to your customers if you are active on social networks. You can reveal your brand identity through the best posts, which allow you to connect with customers based on common values.
In 74% of cases, younger consumers make their purchasing decisions based on social networking posts and images.
Keep your social media accounts up-to-date and post frequently so customers don't forget about you. Hiring a
Social Media Marketing Services India can help you accomplish this!
For eCommerce stores, email marketing is a cost-effective and efficient method of attracting new customers. Recent stats confirm that nearly 56% of consumers want to receive promotional emails from brands. Send emails to inactive customers sharing special offers or discount codes to entice them to make a purchase.
You can send them e-mails with new products, sale offers, and pointers on how to design or use items they previously viewed, even if they don't purchase them right away.
The best way to promote is to satisfy your customers. So, make sure to provide your customers with prompt and positive support. Get back to your customers as soon as possible when they inquire or comment.
When you own an eCommerce business, you must ensure that it is always growing. To help your eCommerce business grow in 2022 and beyond, you should understand what your customers want and explore all the advanced innovations available.
If you are looking for an eCommerce marketing agency in Kolkata, India, contact DidoGraphic. We are an eCommerce digital marketing agency in India that helps eCommerce businesses thrive despite competitive markets. You can achieve more orders, more happy shipments, and greater customer satisfaction with our eCommerce marketing techniques. Get in touch with our team today to discuss your eCommerce success!
In Google Search results, ranking is the most significant factor for an eCommerce Company in Kolkata. But if we don't know the tricks, success is difficult to achieve. Visitors mean sales, so if you don't have them, you'll have fewer sales. eCommerce platforms require different SEO strategies. The key to boosting your sale is to dig deep into them.
Every eCommerce Company in Kolkata, whether it's in startup mode or already established, needs to rank. You must focus on a few major tricks if you want to ensure your visibility in search results. A dedicated eCommerce company in Kolkata needs leads in order to succeed. Without leads, there will be no sales.
Through online advertisements, you will not only be able to get web traffic, but you will also be able to get details on which products are the best sellers and which pages are profitable. It is always important to be aware of new techniques and how they are implemented..
As an eCommerce Company in Kolkata owner, it's important to always be on the lookout for ways to improve your On-Page SEO. One way to do this is to simply observe your website and see what areas could use some improvement.
Here are some things to look for when observing your eCommerce website's On-Page SEO:
-Are your titles and meta descriptions clear and concise?
-Do your product pages include high-quality photos and detailed descriptions?
-Is your eCommerce Company in Kolkata website easy to navigate and user-friendly?
-Do you have a strong call to action on each page?
By taking the time to observe your eCommerce website, you can easily identify areas that need improvement.
Keeping your content updated is the best way to succeed and take your business to the next level. In order to engage people and educate them about your products and services, the content must be unique and include images, videos, and detailed texts. It is important for an eCommerce company in Kolkata to regularly update the website with new and updated blogs to attract visitors.
If you're running an eCommerce Company in Kolkata, it's important to make sure that your site is mobile-friendly.
In recent years, there has been a shift in how customers access the internet, with more and more people using their mobile devices to browse the web.
This means that it is essential for eCommerce businesses to have a website that is mobile-friendly and easy to use on a variety of devices.
There are a few key things to keep in mind when optimizing your eCommerce website for mobile users. First, the design of your website should be clean and simple, with large buttons and easy-to-navigate menus. Second, your website should load quickly and efficiently on all devices, as customers are likely to abandon a website that takes too long to load.
A new generation of technology focuses on local search results for any eCommerce Company in Kolkata. Put your location's keywords in your content. For example, if you are an SEO Service Provider in Kolkata, you should use a local keyword such as SEO Services Kolkata to reach local customers.
When communicating with others, it is important to be attentive and focus on the user's viewpoint. This can be done by active listening, how they respond, and what their requirements are.
While developing your website, you should keep all of these things in mind. Make sure your website contains all the necessary information that attracts users.
When customers are confused during the purchasing process, reviews help to resolve their confusion. The reviews enable them to make an informed decision if they are unsure about two products. You may be able to grow your business if you have products with good reviews and ratings.
In conclusion, the first step to success in boosting your eCommerce business in Kolkata is finding your niche. Identify the products that your audience is most interested in buying. This isn't always easy, but you'll start to see trends in your audience's purchasing behavior. Once you have identified your niche, it's important to understand what your audience is looking for. If you buy a set of products, try to provide as many reviews as possible.
