The eCommerce Website Design industry is growing at a rapid pace. Nowadays, everyone knows a website is a great way to promote your business, generate leads, and create customer relationships. But this can only happen when your website is SEO friendly. For all the aspirant eCommerce merchants, it's time to think oversized and extra for their online businesses.
When developing eCommerce sites for clients, it is essential to consider SEO features in your decision-making process. But it is also important to note that eCommerce SEO is slightly different from all non-retail sites' SEO. And when it comes to optimizing the client's location, managing those differences intelligently is quite critical.
When a user searches for a product/category, and if your website is not on the first page, it's time to increase your SEO efforts. It is a process of improving your visibility on search engines. It will reward you with better search engine rankings and organic traffic, which leads to more sales & conversions.
This article will discuss five valid SEO points for an eCommerce website. These tips will help you to develop an SEO-friendly eCommerce Website Design. Thus, this is what we are elaborating on here. Keep reading.
Step1: Choose Relevant Keywords
Step2: Optimize All of Your Content
Step3: Clear Navigation
Step4: Ensure Your Site is Mobile Friendly
Step5: Engagement With Social Media
If you want an SEO-friendly eCommerce website design and to reach your customers, you must start with a targeted keyword list.
Many online business owners only use keywords in their website content and articles. And they neglect other areas. They do not use keywords in the title and description of the pages. The title and description must include the most important keywords of a web page. Why? Because search engines crawl website titles & descriptions first. Usage of keywords in the title & description will help search engine crawlers better understand the page content. It ultimately results in better rankings.
Keywords are indeed one of the most significant elements of SEO. But the question is where to use them.
Can use keywords to optimize images using ALT tags. You can also use the essential keywords at the H1 tag, title tag, meta descriptions, attribute title on the links, footer links, internal links, etc.
Most online shops need to add more content on their primary product category pages. Focus on optimizing those all-important product category pages.
You must ensure you add keywords to your content, like the about us page, shopping cart page, blog page, product description, etc. You can also integrate your content into other functions like reviews, question & answer, and many more. These techniques will help you increase your product page's overall scope.
Make sure that all the content published on your website is high-quality informational content without duplicates. Otherwise, you will be penalized. And it will create big problems in your ranking.
Navigation is an essential feature of any eCommerce website design. It will help search engines crawl your site easily. It is necessary to develop it in a clear hierarchy structure. The core purpose of navigation is to help users quickly find all the website pages. Within a few clicks, it should open all the necessary pages of the website. On the other hand, the purpose of building content for SEO is to target relevant keywords on various pages and increase their search engine rankings. The page should rank on search engine result pages and should be able to drive more organic traffic.
Furthermore, breadcrumbs are very helpful in managing bots through various categories and subcategories on your website. Ensure that they're designed in proper order, as this can also significantly affect how pages are viewed and observed on the SERPs.
Internal linking allows you to guide the user from one page to another page of your eCommerce website design. It improves user engagement, and you can serve more informative content to your visitors.
In today's day and age, smartphones are taking over the world. According to Google research, today's 5+ billion mobile internet users have overtaken desktop users. You need to have a mobile-optimized eCommerce website.
So, If you are going to boost your traffic and ranking, then optimizing your website for mobile-friendly should be a top priority.
Think about it, how many of your customers use smartphones? If any case your site is doesn't mobile-optimized yet, then follow and carefully read these steps:
Smartphone design indicates designing CTA buttons, building mobile versions of all your pages, and creating more oversized buttons.
Do not block javascript or CSS in your robots.txt.
Select on phone configuration: You can pick between responsive design or a layout, dynamic serving or a portion, or separate URLs. Design mobile-friendly icons or images to boost your traffic and increase your website page load speed: Stick with images files shorter than 80 KB.
To examine whether your website is mobile-optimized or not, head over to Google's mobile-friendly test.
Read Also: How to Open a Shopify Dropshipping Business in 7 Easy Steps?
For any eCommerce business growth, social media plays a vital role. It works as free promotion for your social channels. If social media still needs to be a part of your marketing strategy, you should start thinking about it now. Start thinking of better ways to engage users on social media. And your website must include social buttons too. The user should be able to visit your social profiles directly from your website.
And make sure that your website has the functionality to share your products and category pages directly on social networks.
Two important factors:
Choosing the right eCommerce website design platform largely depends on your business hiring an expert eCommerce website designer from DidoGraphic. With more than 10+ years of experience in handling eCommerce websites, we understand the future needs of your business and make sure to know SEO should play a significant role. If you follow those steps, your eCommerce site will rank better in the search engines.
A website design process involves crucial steps, regardless of whether you're creating a brand-new site or redesigning an existing one. In order to set up a business website, you need to complete specific tasks.
You won't miss any crucial steps if you follow a well-defined and documented website design process.
In this article, we will discuss the top 4 web design processes that will help you to develop effective websites.
When starting the website design process, identify the goals of the website. Here are some questions you should ask yourself. Give your creative brief clarity and direction by including your answers.
There is no doubt that this is the most important step in the entire website design process.
The first step of planning is to gather all the necessary information and organize it in a cycle that will be followed throughout the process. The information should be divided into sections for programming, design, and content. By sorting this out, you can create individual plans for the relevant teams.
At DidoGraphic, we build technical specifications for our programmers to follow so that they may map out the features that will be developed. To ensure the design team is aware of all required features and pages, we strip down the specifications.
By doing it this way, we allow the development team to focus on the essential logic of the system and utilize a completely clean layout. Afterward, the final design can be polished by the designers.
Read This: 6 Most Effective Methods to Boost your eCommerce Company in Kolkata
If you do your planning well, designing should be a very easy process. Creating a design is essentially taking the wireframe that was created during the planning phase and adding meat to it. Creating a brand guide before spending a lot of time on design will save you time and money. You can start by selecting a color palette and selecting font family, style, and size.
Once your website design process has been handed off to your development team, it's time to code. As you plan your design, you determine your platform, database, and framework.
While creating the design, you'll develop both front-end and back-end code.
After the three phases of the website design process implementation are complete, they are generally put into staging. In a staging environment, all internet users are restricted from accessing it as much as possible.
A web development company generally conducts multiple tests in the staging environment before giving access to the client when developing web projects. These rounds are designed to catch all major bugs that are present in the application before it is tested by the client.
Generally, there are two major tests done, functional testing and design testing. After that, testing was done, and the problem was resolved. We will move to the final step.
Launching your website involves moving it from a local server to a live server. A successful website requires finding the balance between form and function, and your design and development teams must find it.
A dynamic website requires constant updating and content addition.
In summary, the case study is to conclude that there is a difference between developing an effective website and an effective website that does exactly what it is intended to do. It sounds easy enough, but developing a website is specifically not a one size fits all job. There are many factors that should be considered.
Read This: Benefits of hiring DidoGraphic as a web design company in Kolkata 2022
