SEO Statistics are Expected to Grow Significantly in 2023

SEO is constantly changing, and what works today may not work tomorrow. That's why staying up-to-date on the latest SEO trends and SEO statistics is essential. 

SEO Statistics are Expected to Grow Significantly in 2023
SEO Statistics are Expected to Grow Significantly in 2023

While 83% of marketers believe that SEO is essential to the success of their business, as a result, marketers will continue to focus their efforts on optimizing their site content and keyword targeting to get their page ranking higher in organic search results.

Here are some SEO statistics for 2023 that every marketer should know: There are several SEO statistics that businesses should be aware of in 2023. 

Will SEO exist in 10 years?

It is a difficult question to answer as SEO is constantly changing. Who knows what the internet will look like in 10 years? SEO may be replaced by something else entirely or evolve into something new. Only time will tell.

 What is certain, however, is that businesses will continue to need to adapt their marketing strategies to the ever-changing landscape of the internet. To stay ahead of the competition, they need to be fluid and agile in their approach.

68% of online experiences begin with a search engine.

Are you ready to know about the SEO statistics for 2023? I am going to share all the SEO statistics for 2023. 

Top SEO statistics

According to Ahref SEO statistics

68% of online adventures begin with a search engine. (BrightEdge)

53.3% of all website traffic comes from organic search, essentially free traffic. (BrightEdge)

0.63% of consumers click on results from the second page of the Google search engine. (Backlinko)

Google Search, Images, and Maps cover 92.96% of global traffic. (SparkToro)

1,000%+ more traffic SEO drives than organic social media. (BrightEdge)

60% of marketers say that inbound Marketing producing (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)

SEO leads have a close rate of 14.6% (HubSpot)

SEO statistics
SEO statistics

Backlink statistics

Totally 66.31% of web pages have no backlinks to rank their website. (Ahrefs)

Most top-ranking pages get "followed" backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs)

A website gets more traffic from more backlinks. (Ahrefs)

$361.44 is the average cost of buying a link (Ahrefs)

$77.80 is the average cost of publishing a paid guest post (Ahrefs)

73.6% of domains have reciprocal links (Ahrefs)

43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)

Last nine years, 66.5% of links to sites are dead. (Ahrefs)

10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)

Search engine statistics

12.29% of search queries have featured snippets in their search results. (Ahrefs)

The #1 result in Google's organic search results has an average CTR of 27.6%. (Backlinko)

The top three Google search results get 54.4% of all clicks. (Backlinko)

54.4% of clicks received by the top three Google search results

3.5 billion searches on Google each day. (Live Internet Stats)

A relevant search influences 39% of purchasers. (Think With Google)

61.5% of desktop searches are getting no clicks 

34.4% of mobile searches result in no clicks. (SparkToro)

Google accounts for around 83% of the global search market. (Statista)

Local SEO statistics

If you serve customers locally, you should focus on improving your local search presence so more people can find you. These stats show the importance of good local SEO.

30% of all mobile searches are related to location. (Think With Google)

76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)

28% of searches for something nearby result in a purchase. (Think With Google)

92% of Google web queries, Yelp appears in the top five search results, including a city and business category. (Fresh Chalk)

53% search for directions to local stores. (Think With Google)

54% of smartphone users search for business hours and (Think With Google)

About 45% of global shoppers buy online (Think With Google)

"Where to buy" + "near me" mobile queries have grown by (Think With Google)

Over 200% of mobile queries have grown from 2017 to 2019. (Think With Google)

Over 250% of "store open near me" queries have grown from 2017 to 2019 (Think With Google)

Ranking statistics

90.63% of pages get no organic search traffic from Google. (Ahrefs).

The top-ranking page gets the most search traffic only 49% of the time. (Ahrefs)

Within a year of publication, Only 5.7% of pages will rank in the top 10 search results. (Ahrefs)

7.4% of top-ranking pages need a title tag. (Ahrefs)

33.4% of the time, Google rewrites the title tags (Ahrefs)

50.76% of the time, Google uses the H1 tag When it ignores the title tag.

57% of title tags are more likely rewritten by Google, which is too long. (Ahrefs)

25.02% of top-ranking pages don't have meta descriptions. (Ahrefs)

40.61% of pages have meta descriptions that truncate. (Ahrefs)

The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

33% of websites pass the Core Web Vitals threshold. (Ahrefs)

Keyword statistics

94.74% of keywords get ten monthly searches or fewer. (Ahrefs)

0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)

Around 8% of search queries are phrased as questions. (Moz)

Of all Google searches, 15% have never been explored. (Google)

Google Ads, Keyword Planner is overestimated by 91.45% of search volumes. (Ahrefs)

46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)

SEO industry statistics

74.71% of SEO marketers charge a monthly fee for their clients. (Ahrefs)

$501–$1,000 per month is the most popular pricing tier. (Ahrefs)

A $100–$150 Charge per hour is the most popular. (Ahrefs)

For per-project pricing, $501–$1,000 is the most popular pricing tier. (Ahrefs)

88.28% of SEOs charge $150/hour or less for their services. (Ahrefs)

On average, SEOs serving the worldwide market charge 130.74% more than those doing the local market for monthly retainers. (Ahrefs)

U.S.-based SEO professional salary is $60,548 per year.

Video SEO statistics

We've had great success driving customers using video marketing. Are you doing it too? If not, these stats may surprise you.

The number of comments, views, shares, and "likes" strongly correlates with higher YouTube rankings. (Backlinko)

68.2% of first-page YouTube results are HD videos. (Backlinko)

The average length of a first-page YouTube video is 14 minutes and 50 seconds. (Backlinko)

Mobile SEO statistics

Google has moved to mobile-first indexing, and more people are using mobile search. No doubt, mobile SEO is critical. 

Worldwide 58.99% of all website traffic comes from mobile phones.

72.6% of Internet users will access the web solely via their smartphones by 2025. (CNBC)

Mobile searches are more than on desktop. (Think With Google)

51% of Smartphone users, when searching for their smartphones, discovered a new company or product 51%

Local searches on smartphones lead to a purchase ratio of 18% within a day.

Ranking in position #1 on mobile gets 6.74% of the clicks (SEOClarity)

56% of in-store shoppers used their smartphones for shopping or research items while they were in-store. (Think With Google)

Voice search statistics

"Hey, Google. What's the current state of voice search?"

40.7% of all voice search answers come from a featured snippet. (Backlinko)

The typical voice search result is only 29 words in length. (Backlinko)

75% of voice search results rank in the top three for their corresponding queries. (Backlinko)

The average voice search result has a ninth-grade reading level. (Backlinko)

Websites with strong "link authority" rank well in voice searches. The average Domain Rating of a Google Home result is 76.8. (Backlinko)

48% of consumers are using voice for "general web searches." (Search Engine Land)

111% of organic traffic increased by updating existing content with new images and content 

90.63% of pages get no organic search traffic from Google, and being in 9.37% is extremely difficult.

Here are some essential search engine statistics from Backlinko to rank higher on Google searches: 

  • Title tags between 15 to 40 characters receive more clicks. 
  • A question in title tags receives 14.1% more clicks than the average title tag. 
  • Power words to the title tags increase the CTR by 13.9%. 
  • URLs with main keywords receive 45% more clicks. 
  • Positive or negative sentiments improve CTR by up to 7% on average.
  • Meta descriptions have positive effects on the CTR. 

SEO Statistics: SEO Professionals and Businesses 2023
  • 75% of SEO businesses use WordPress to power their website.
  • 3% of SEO marketers say they use Wix. 
  • Go Daddy Website Builder popularity has also plummeted among SEO marketers, with only 2% of them using it compared to 6% in 2021. 
  • Whereas 16% trust other CMS platforms instead of the typical website builders.

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