DriveLaw Consultancy is a modern UK legal consultancy specializing in motor insurance, road traffic accidents and compensation claims. The website was designed to create a professional, trustworthy and approachable digital presence while making it easy for accident victims to understand their options and start a claim.
The Challenge
DriveLaw needed a website that felt credible enough for a legal consultancy but approachable enough for people dealing with the stress of an accident. The challenge was to present complex legal information in a simple, easy-to-understand way while creating a strong visual identity that would stand apart from traditional law firm websites. The website also needed to work seamlessly across desktop, tablet and mobile while giving visitors clear paths to explore services, read helpful information and get in touch.
The Solution
I created a premium navy-and-gold visual identity supported by a distinctive DL road-inspired mark, creating a strong connection between driving and legal expertise.
