Today we will talk about Pinterest Marketing Guide. What is Pinterest? Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more, with great potential for e-commerce marketing. From increasing sales to ramping up web traffic, Pinterest has several benefits—if you use it correctly.
Pin your favorite ideas to boards to keep them organized and accessible. With billions of pins on Pinterest, you'll always find ideas to spark inspiration. You can also create pins to share your opinions with other people on Pinterest.
85% of Pinterest users have bought something after seeing a brand's pin. That means having a presence on Pinterest and marketing your brand to increase your reach will almost guarantee more sales. But Pinterest has even more to offer. It has several social commerce features that make it even more helpful for eCommerce brands. E-commerce companies can easily make a catalog of their products, share "shoppable" pins, and run ads to get more people to see their new products.
People who regularly use Pinterest are seven times more likely to say Pinterest is the most influential social media platform in their shopping journey. Pinners use this platform to find new ideas, plan purchases, and shop.
Your eCommerce business needs to be in the right place at the right time. Why the Pinterest marketing strategies we're about to cover will be essential to your next steps
If you're on Facebook, you may see an ad about a new Pinterest feature that would interest you.
If you've signed up for a business account, you may see an ad about Pinterest advertising or other services for creators and businesses on other platforms, such as Google. Pinterest's audience is mighty.
A survey by Cowen and Company found that 47% of social media users thought Pinterest was the best place to find and buy products. Pinterest was more than three times higher than the number of people who said Facebook or Instagram.
People who use Pinterest also tend to have more money to spend than people who use most other social media platforms.
Over 70% of Pinterest's 367 million+ monthly active users are female, and as the global income of women reaches trillions of dollars, women are expected to control almost 75% of discretionary spending by 2028.
If you're yet to invest in your Pinterest marketing e-commerce strategy, there's never been a better time to get started.
From 2019 to 2022, the number of monthly active users on Pinterest grew by more than 56%. International markets grew by a considerable amount.
In addition to this fast growth, Pinterest has added several new features in the last year that promote online shopping.
Pinterest is the ideal choice for retailers, and Pinterest should consider its sales potential.
It's growing fast.
The app is fast approaching half a billion users, and this stellar growth inspires more business owners to jump on board. According to our survey, Pinterest marketing effectiveness increased by 140% between 2021 and 2022, and many marketers and brands plan to invest much more time and money in Pinterest in 2022.
Pinterest is a perfect hybrid of social media and window shopping. Whether casually scrolling or actively planning a major purchase, an estimated 50% of users view Pinterest as a platform for buying products. Considering how many people use the service, that's a significant number of potential shoppers.
Unlike other social media platforms, Pinterest marketing allows you to make sales directly on the platform—you don't have to send potential customers anywhere else. With Pinterest's shopping features, you can create a unique, easy-to-use shopping experience that makes it less likely that customers will leave before checking out.
Note that on-platform checkout is only available to iOS and Android users in the US. Brands from other countries can set up Pinterest storefronts and direct users to their eCommerce stores for checkout.
It's cutting-edge technology.
Because Pinterest marketing is becoming more popular again, more people are using the app than ever before, and the company keeps adding new features to keep up.
In 2022 alone, Pinterest launched the "Try it on for Home Decor" feature, allowing Pinners to test home goods using augmented reality (AR).
Pinterest has been shopping-friendly for many years. In 2013, they introduced Rich Pins, which pulled data from brands' websites into their Pinterest content. In 2015, they added "buyable pins," rebranded as "product pins" in 2018.
Still, the app went above and beyond for brands during the COVID-19 lockdown. In 2020, they launched the "Shop" tab, which made it even easier for users to shop while searching the app or browsing the web.
Shop from Boards: When a Pinterest user visits a home decor or fashion board, the Shop tab will show products from the Pins they've saved. If those exact products aren't available, it will serve up products inspired by the pins.
Shop from Pins: While browsing regular Pins on Pinterest, users can tap Shop Similar to see related products for looks and rooms.
Shop from Search: The Shop tab is now readily available from search results, so if Pinterest users search "summer outfits," "apartment ideas," or "home office," they can easily tap the tab and be fed shopping options.
Shop from Style Guides: Pinterest curates its style guides for popular home decor terms like "living room ideas," "mid-century," "contemporary," and more. The goal is to help Pinners find products even if they need to know what they're looking for.
Shop from Brand Pages: Stores that sign up for Pinterest's free Verified Merchant Program can have a shop tab right on their profile (like in the example below), meaning Pinners are just a tap away from a shopping spree.
In summary, Pinterest allows you to create and manage your store directly on Pinterest, thus saving time and effort. You can add products, handle orders, follow trends, and handle customer service – all without leaving Pinterest. Pinterest marketing is the only social media platform that has a built-in e-commerce tool. This platform has been proven by experts to convert traffic into sales.