Back in the day, search engines were a lot simpler than they are today. You only needed to follow some basic SEO rules and learn a few insider tricks to rank highly on search engines and boost your brand awareness and sales. But today, Google is a lot smarter than that, and search engine algorithms have become more complex. Search marketing has evolved significantly over the years, with Google introducing major changes like Panda, Penguin, and Hummingbird updates in order to get rid of content farms and poor-quality websites from its search results pages.
Today's modern internet user demands a better online experience, so if you want to be seen on SERPs (a search engine results page) you will need to provide it. Here are 11 ways that you can improve your reach through search marketing in 2022:
Search engines are more than just Google.
It’s a common misconception that “search marketing” only refers to Google, but the truth is that search engines are so much more than just one entity. Search engines are used for all sorts of things: finding information, finding people, finding products and services, and finding businesses alike.
The market has changed. Customers are more informed, and mobile, and have more options than ever before. As a result, the customer is becoming more demanding. You must realize that in order to stay relevant to your target audience you must expand your reach with search marketing in order to ensure that you remain visible on Google’s first page of results for search queries related to your products or services.
Invest in your website and make it easy for search engines to access and index it easily.
If you are trying to expand your reach in the search marketing field, don't be afraid to explore new channels like social media. Whether it be Facebook, Twitter, or LinkedIn, social media is an important marketing channel that can help you reach your target audience and build brand awareness.
Take advantage of all the features that these platforms offer including:
Video is a great way to engage your audience, tell a story, and show off your products or expertise. Video can be used for many things, but remember that you may want to keep things short and sweet. While we all love long videos, people will tend to skip them if they’re not relevant or engaging.
The good news is that the video is trending right now! If you haven’t already started using it in your search marketing strategy, now is the time to get started!
Your website should be optimized for all mobile devices and this is help to improve your search marketing reach, including tablets and smartphones. The average mobile user spends more time on the Internet than desktop users, and many people prefer to use their phones as their primary method of searching.
You need a responsive design that works on all devices, whether it’s a desktop computer, laptop, or tablet. You can make sure this happens by making sure that your site is easy to navigate with a mouse and keyboard as well as touch controls (tap-to-click).
This will ensure you don't lose out on potential customers who are looking for information via their mobile device such as:
You can make your business more visible by being a part of the crowd-sourced movement.
Review sites like Yelp, TripAdvisor, and Angie’s List are great ways to get in touch with customers and establish yourself as an authority in your field while giving you access to valuable reviews that can help you improve your products and services.
To be successful on these sites, you need to be active on them. Create a profile for yourself or your business where people can leave feedback about what they think of working with you as well as any changes they’ve noticed since using your services. Respond to customer feedback whenever possible; it’s better than ignoring it! If there is an issue with customer service or product quality that needs addressing, take care of it immediately so readers don't have time for negative comments about their experience with your company before resolving those issues for good!
Content marketing is a form of online marketing that involves publishing information on a website with the goal of attracting and converting customers. Content marketing can be used for many purposes, including lead generation, brand building, customer retention, search engine optimization (SEO), and more.
The bottom line: content marketing helps you attract new leads and customers while also improving your overall web presence in search engines like Google or Bing.
One of the best ways to expand your reach with search marketing is to focus on local searches. Local searches are a great way to connect with customers in your area, so it's important for you to optimize your site for these types of queries.
Here are some tips for optimizing your site for local search or local search marketing:
If you want to know how fast your website loads, use Google's PageSpeed Insights. It's a free tool that gives you recommendations on how to improve your site’s performance and speed for search marketing, as well as identifying any potential issues that may be affecting it. Although many of the recommendations are for web developers who are technically-minded enough to know what needs fixing on their servers or codebase, there are some simple changes you can make yourself without needing to hire a developer (or even knowing much about coding). For example:
You know that SEO is a great way to target people actively looking for your product or service. But you may be wondering what the best practices are in today's search landscape or search marketing, and how they will differ from those of the past. We’re here to help!
With the advent of voice search and other AI-driven technology, Google has changed its algorithm several times in recent years—and it continues to evolve, so it's important for marketers to stay on top of new developments.
I hope this post has given you some ideas about how to expand your reach with search marketing. The key is to think about the various ways in which people might use search to find your content or products and then make sure that you provide it in a way that's easy for them to discover.
For instance, if someone is looking for "vegan restaurants near me" then they'll likely type those words into Google Maps or Yelp rather than doing an organic search on Google – where only websites are listed as results. With savvy SEO techniques like keyword optimization, mobile-friendly design elements (such as responsive web design), user-friendly site navigation, and more relevant content offerings (such as localized landing pages) all included within their online strategy - businesses may well improve their chance of ranking higher on these localized searches too!
Then there's always good old-fashioned networking across social media platforms like Facebook Groups where asking questions can lead directly back into conversations with people who have visited one’s website before but didn't end up buying anything from that brand yet because they needed more information about something specific.