A strong logo is a critical part of any company's branding and marketing efforts. After all, logos are everywhere, from a business's website to printed goods to its social media profiles, not to mention someone sporting the company's branded t-shirt or baseball cap while walking down the street. In fact, it's often one of the […]
How to set up Google Analytics for websites: If you've read any of the articles on my site, you know that I love to nerd out with data. Seriously, I'm a data-driven marketer to the core. But even for those who aren't as obsessed with analytics as I am, it's important to understand the importance […]
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing. The goal is to create an experience for your customer through their digital touchpoints that will result in your brand being top-of-mind the next time […]
How to rank your website on Google. First thing you need to about know what's Google? Google is like a giant library that houses all the website information in the world. When you search for something on Google, it'll scour its collection of websites and find the one that's most relevant to what you're looking […]
You’re new to the world of social media marketing ads and you don’t know where to start. You’ve heard about how it can be effective—and even profitable—for your business, but you’re not sure how to get started. You want to create great marketing campaigns that will give you results, but it can be difficult for […]
Metaverse, a concept of a massive virtual world where all people can access anything, anytime and anywhere. It is an open shared space where everyone has been able to create things, trade goods and services, connect with each other and interact in real-time with no boundaries of time or space. The word “metaverse” was originally […]
