6 Steps To Protect Your Site From Google Penalties

I have a few tips that can help you avoid Google penalties. Google is the most used search engine around the world. It has over 3 billion searches per day and powers over 87% of worldwide organic search results. If you want to grow your business organically, then it is essential that you find ways to rank on Google’s front page. However, achieving a high ranking on Google is not as easy as it sounds. You must take several factors into consideration when attempting to optimize your site for organic traffic.

Protect Your Site From Google Penalties

For example, Google has strict guidelines called “webspam algorithms” that they use to determine which websites receive higher rankings in their search results pages (SERPs). The term “Google penalties” refers to when websites violate these guidelines and fall in their SERPs rankings due to various reasons such as content quality issues or low-quality links pointing back from other sites linking back at them (called "backlinks"). These penalties can lead to a loss of revenue for affected businesses depending on how many users are unable to access their website because its visibility in search engine results pages (SERPs) has been diminished by spam filters applied automatically by google made up programs called "algorithms".

Step 1: Review Your Outbound Links

Google penalties are out there and you may not even know about them. To ensure everything is A-OK, follow this step-by-step guide to review your outbound links.

You've likely heard that you should avoid outbound links, and this is true in many cases. But it's also important to understand that some outbound links can actually be beneficial to your site. For example, if you have an article about the best cookware sets on Amazon, it wouldn't make sense to link only within your site—you'd want to show people where they can buy those cookware sets!

While Google does not use these links as a ranking signal (it uses them for navigation), these types of links can still help boost your rankings by providing contextual value for users as they read through the content and click on related topics.

Step 2: Crawl and review your site

Crawling your site is a crucial step in ensuring that you don’t have any issues with Google. You should use the Fetch as a Google tool found in Google Search Console, which allows you to see how Google views your website and can help identify crawl errors. A few other things to check are:

  • Sitemap
  • Robots.txt (can often be set up incorrectly)
  • 404 pages (they need to be indexed)
  • XML sitemap (if one exists) - if not, make sure that all URLs on your site are included in an XML sitemap or HTML sitemap if it doesn't have one already

Step 3: Pay attention to unnatural links

Next, you should pay attention to unnatural links. Unnatural links are those that seem out of place in the context of your site and could be a sign that someone is using black hat SEO techniques on your site. These types of links can cause Google penalties if they are not removed.

To determine whether or not a link is unnatural, you need to evaluate it in light of your overall goal of ranking high in SERPs and whether the link adds value to your content. For example, consider if a link adds value by providing more information about an existing topic or if it provides new information about something relevant but unrelated? If so, then it's probably OK for SEO purposes.

However, if there is no clear connection between the content being linked and yours or if there is nothing new being added into play here (i.e., it's just filler text), then this may be considered "spammy" behavior by Google because these kinds of actions aren't helping users find relevant search results while also increasing user engagement with their brand/website/content, etc...

Step 4: Be careful with exact match anchor text

In a natural way, exact match anchor text is a good thing. It helps to build links that are more relevant to your target audience and content, which means they are more likely to be clicked on by visitors who are looking for specific information. That's why Google has a love/hate relationship with exact match anchor text:

On one hand, you can use it to help improve the rankings of pages and increase traffic (which is obviously beneficial for your business).

On the other hand, if you’re not careful about how you use it or where those links come from (especially if they came from dubious sources), Make sure you decide on a strategy and adhere to it, or else Google penalties could hurt your website's reputation.

Step 5: Remove the bad links

Protect your site from Google penalties by removing bad links
Protect your site from Google penalties by removing bad links

Now that you've done the legwork to find and identify your bad links, it's time to remove them. As we've mentioned before, Google penalizes sites with bad links. It can take a while for a penalty to happen after you first get those bad links, but when it does happen...you don't want to be there! You want the recovery google penalty gone as quickly as possible so you can get back on track with your site's performance and visibility in search engine results pages (SERPs).

This is important because users are more likely to click on high-ranking websites in SERPs than they are on low-ranking ones. So by getting rid of google penalties as soon as possible, not only will your site have better visibility in SERPs but also its traffic will likely increase too!

Step 6: Submit a reconsideration request

After you have made all of the changes, it is time to submit your reconsideration request. This is a step that many people skip because they are afraid their site will be penalized even more if they do so, but this is not true. Google wants you to submit a reconsideration request!

Google doesn’t tell you what exactly goes into a good reconsideration request, but we know that they want to see three things:

  • A link to the URL in question (the website that has been penalized)
  • A link to the penalty report (you can find this by searching for “site:example.com ” on Google)
  • A list of any changes or updates you have made since receiving the penalty

Google Penalties are no fun and you should try to avoid them!

Google Penalties are no fun and you should try to avoid them!

They can have a big impact on your business, not just financially but also in terms of reputation. Let's look at some of the issues with Google Penalties:

  • They can be long-term problems. Once you get penalized by Google, it can take a long time (months or even years) before you recover. And if it happens again, recovery might take even longer as your site is now considered "spammy" by Google's algorithms;
  • They were expensive. Even if you don't consider the cost of lost traffic due to being penalized by Google, there's also the cost of time spent working with an
  • SEO professional on recovering from that penalty plus all their expenses and fees;
  • They can be embarrassing for businesses involved in industries that rely heavily on search engines for consumer awareness like real estate agents who want people looking for houses nearby so they'll call them first instead of other competitors nearby;


As you’ve seen, Google penalties can be a challenging thing to deal with. Fortunately, they don’t always have to be a death sentence for your website. By taking the right steps, links-building campaigns can be brought back from the brink, as long as you’re ready to clean up your link profile, disavow bad links, and bring in new ones of higher quality and authority. But no matter what happens to your penalty status after all that work is done—whether it lifts or not—you should still end up with a much better link profile than before, which can only benefit you in the future.

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