15 Best Social Media Banner Design Tips To Get More Clicks

Social media marketing is one of the best ways to attract and retain a loyal audience for your business. However, creating eye-catching social media banners that tell the story of your brand can be a challenge, especially when you’re also juggling all the other responsibilities that come with running an online business. Fortunately, you don’t have to be a graphic design expert to create stunning graphics that help you stand out from your competition.

15 best social media banner tips to get more clicks
Social Media Banner Design Tips

With a little practice and some trial and error, you can easily create professional-looking banners in no time at all. In this article, we’ll share 15 social media banner design tips that will help you attract your target audience and boost your sales on social media platforms like Twitter and Facebook. We’ll also introduce two free tools that will make it easy for anyone—even if they don’t have any experience with graphic design—to create engaging banners for their business. Let’s get started!

Understanding Your Target Audience Before Starting "Social Banner Design"

Before you start creating your next banner, take a moment to think about your target audience. Who are you trying to reach? What do they want from you? And how can you best communicate with them in order to capture their interest and drive conversion rates up?

When it comes down to it, most of us will want our banners to be seen by as many people as possible. But that doesn't mean we should ignore segments of the population who may not normally be interested in our products or services. The better we can understand our target audience, the more effective our messages will be when reaching out to them—and this includes knowing how far away from the home base they are located on social media sites like Facebook and Twitter (e.g., LinkedIn).

To get started on understanding the people who matter most for your business' success online, there are several key things that should always be kept in mind:

  • Demographics - Age groups; income levels; gender identity/expression; race/ethnicity

Bring the Banner to Life With Video

One of the best ways to bring your banner to life is with video. Video can be used to explain products and services, values, history, and culture.

  • Use video in a way that engages your audience. For example, if you're selling real estate or automobiles, show how easy it is for customers at home or on the go to arrange their visit or test drive using mobile devices such as smartphones and tablets. If you're launching a new product line that features healthy food choices for children (clothes made out of organic cotton), use an animated character who helps children learn about healthy eating habits while shopping online with his mommy-dearest at your website's virtual store!

Use Featured Images

A featured image is the first thing a visitor will see when they click on your social media banner or post. It's the first impression that you have with them, and it has to be good because it'll make or break their decision to engage with your content.

For example, if you're creating an ad for a wedding dress shop, then using an image of a bride in her gown is probably not going to get much engagement because most people who see this photo will think 'meh' and move on. However, using an image of a bride holding her bouquet at her wedding ceremony might get more engagement since this image makes people feel happy or emotional—which means they're more likely to like or comment on your post!

Incorporate Typography Into Your Design

  • Use bold font to emphasize your message. Be sure to choose a size that’s easy to read and won't take up too much of your visitor's screen.
  • Remember: Employing the appropriate font can make or break the success of your social media banner campaigns. Here are some tips on how to choose the right typeface:
  • Pick a font that matches your brand identity, or at least one that complements it well if you can't find an exact match (we'll go into more detail about this in the next section).
  • Make sure it looks good on all devices—you don't want people trying to access your content only to find they can't because of their device limitations! Make sure you're using fonts that scale well across different screens as well as different browsers like Firefox, Chrome, and Safari (and even Internet Explorer).

Highlight Offers and Promotions On Social Media Banner

highlights offers and promotion on social media banner
highlights offers and promotions on social media banner

You can also use bold colors and contrasting fonts to highlight your call-to-action. The color of your CTA button should stand out from the rest of the banner because this will help people understand what they need to do next. For example, if you want people to sign up for a newsletter, use a contrasting font or color on your CTA button so it stands out in comparison with the rest of the social media banner design.

Once you've chosen an image or graphic element that complements your branding strategy, think about how it looks when placed over different backgrounds. You'll want to make sure that all elements are consistent with one another so as not to create confusion within your ad creative itself (i.e., don't have different shades/tones across different parts).

Use Humor to Stand Out

Humor is a great way to attract attention and differentiate your brand. When it comes to humor, there’s a fine line between being funny and being offensive. While it’s important not to offend any of your target audience members, if you know what you’re doing, humor can be an easy way to express your brand personality while also engaging people with the content in your social media banner ad.

Here are some tips for incorporating humor into social media banner designs:

  • Use something funny or ridiculous as the focal point – Focusing on something silly or absurd makes it easier for viewers to connect with the message behind your social media banner in an advertising campaign and gives them an enjoyable experience that helps them remember you better than other ads they see on their feed. For example, if you run a Hawaiian-themed restaurant chain like Aloha Hawaiian BBQ Grill (which does exist), try using images of real hula dancers in your social media banner ads instead of just showing their food options with bland text copy like “Our pork ribs will make you fall in love!”

Create a Simple, Well-Organized Layout

Once you have a clear understanding of your target audience and their needs, it's time to start creating your banner. The first thing you'll want to do is create a simple and well-organized layout using a grid system, which will help guide the rest of the design process.

The most common type of grid system used in digital design is called "columns" or "sections". Each section or column should be similar in size, shape, and height. This creates visual consistency across all sections, making it easy for users to navigate through them quickly. You want all of these sections on your social media banner because they're important for showing off different parts of your company or product at once (e.g., logo + slogan + price).

You also want each section on its own layer so that if any elements need re-arranging later on down the line (like updating text), then everything else stays intact without any issues! To do this simply follow these steps:

  • Drag all elements from the “Layers” panel into “Layer 1” as shown below;
  • Double-click inside Layer 1 so that everything snaps together nicely;

There are many different ways you can go about creating this kindling material but I prefer using vector graphics over raster because they're easier to scale up if needed since vectors are based on mathematical equations rather than pixels like bitmap images which can limit how big those files get before degrading in quality significantly due to pixelation issues caused by scaling up too much.

Create Amazing 3D Designs

Using 3D graphics is one of the best ways to make your banner designs stand out. With a little bit of creativity, you can create amazing 3D illustrations that add depth and movement to your social media banner design.

For example, think about how you would create a social media banner with a flat background color and simple lines. It wouldn’t be very interesting or exciting for the viewer, right? But if you use some simple shadows, lighting effects, and reflections (like in this example), the design will look much more professional and appealing!

Keep these tips in mind when creating your next social banner:

  • Use shadows to add depth to your design - Shadows are a great way of making something appear three-dimensional without adding an extra layer of complexity or detail. This technique is especially useful when creating banners with text overlays because it allows people who are viewing them on mobile devices to see what they actually say without being distorted by dark colors behind them! Try using black shadowed areas instead of solid black ones in order for both types of users to get better visibility from these kinds

Design by Context

When designing for social media banner, it’s important to consider the context in which your banner will appear. This means thinking about the platform and channel you’re posting on as well as the type of content that is most appropriate for each channel. For example, if you have a YouTube channel and are creating a video ad that includes a call-to-action at the end of your video (one of our favorite things to do), then this would make sense on YouTube as opposed to Instagram or Facebook where users don’t typically watch videos while scrolling through their feed.

Be sure not to use the same banner across all channels either! While some consistency is good—for example, using similar fonts and colors—try not to go overboard with it. You want people who see one of your ads across multiple platforms to know exactly who they're talking about when they click through after seeing an ad but if everything looks too similar from one ad placement to another then viewers will lose interest fast! If we were going crazy with how much we used our logo in our ads we'd probably get sick of ourselves pretty quick too (and probably wouldn't want others doing it too).

Get Creative With Custom Graphics On Social Media Banner Design

Custom graphics can be used in a social media banner to help you stand out and show off your brand’s personality, expertise, style, and creativity. For example:

  • Say you sell high-end clothing that is not available anywhere else online. You could have a banner with an image of one of your best-selling products in front of a white background, along with text that says “Exclusive Designer Clothing at unbeatable prices!” This would make it clear to potential customers that only they will get access to these luxury items!
  • If your company has won awards for its work in the past or has received positive media coverage from reputable publications such as The New York Times or Fast Company Magazine (to name just two), then this is information worth sharing with potential clients. In fact, it may even give them an idea about how successful your business has been over time—and if they're looking for something new but still want great quality work done by experts who know what they're doing...then there might not be an any better place than yours!
Use Full-Width Banners to Show Off Bold Images

If you want to make a bold statement, then full-width banners are a great tool. They're a great way to show off your brand's personality and can be used to showcase multiple elements of your brand at once. For example, if you have an event coming up, you can use an image of the venue along with some photos from past events or even write something like "Join us next month!"

If you're looking for inspiration, try checking out what other companies in your industry are doing with their banners. This can give you ideas on how they've used full-width banners in their social feeds and what kinds of images they've chosen (like logos).

Use Color to Attract Attention and Boost Your Branding

Color is one of the most important things to consider when designing social media banners. Why? Well, for starters:

  • Color can help you attract attention and boost your brand.
  • It's easy to use color to make a bold statement that immediately grabs the eye of your audience. And if you're trying to create awareness or drive action, it's absolutely essential!

But there are some things to keep in mind when using color:

  • Keep in mind that colors should be consistent with your brand identity and target audience (i.e., age range, gender). Use colors that convey a message about what kind of business you have and who buys from it—and don't go too far outside the box! For example, if most women buy products from your store then use pink—or if most men buy them then use blue instead."
Don't Forget About the Hero Image
  • The hero image is, simply put, the most important part of your social media banner. It's the first thing people see and it should be eye-catching enough to immediately catch their attention.
  • The hero image should be large and high-quality so that it will look good no matter what size you're using your banner. If you have a lot of space to fill, try using multiple images instead of one bigger image—this will give viewers more variety when looking at your ad (and make them less likely to skip over).
  • Don't forget about how many times people might see these ads! In addition to being posted on Facebook itself, they can also show up in Instagram stories and news feeds as well as other partner sites like Spotify or Hulu. This means they'll often be seen by people who haven't even been following along with what's going on lately with their favorite brand companies which could lead them all over again than usual before they've even clicked away from these ads!
Update Your Social Media Banners Regularly

The old adage "out with the old, in with the new" is so true when it comes to social media banners. The best way to keep your fans engaged is by regularly updating your social media banners. If you use the same banner for more than a year or two, it will get stale and people will stop clicking on it. This can lead to less engagement, which isn't good for your overall reach and impact as a brand.

If you've been using the same banner for more than six months or so, it's time for an update! It's also important that you change out your social media banners at least once every six weeks for maximum effectiveness. When you create a new social media banner design each month/two months/three months (depending on how frequently you post), people will be excited about seeing something fresh from you—and they'll also feel like they're getting value from following along with everything that happens within your industry or niche market space as well!

These tips will help you create amazing posts for Social channels and social media banners.
  • Get your message across with a clear and concise headline. Your banner should be able to tell people what you do in 1-3 seconds. If they don't know what you do in that amount of time, they probably won't click on it anyway!
  • Use emotive visuals that are relevant to the content being promoted or the audience being targeted. This can be text overlays or imagery such as photos, video clips, or GIFs. Make sure that whatever visual content is used fits well with the overall theme of your brand and matches both the look & feel of other promotional material created by you (logos etc.).
  • Be creative! Don’t just use stock images from Google Image Search – search through Creative Commons licensed resources instead so that if anyone does happen across yours (a competitor for example), at least there won’t be any copyright issues involved when reusing this image elsewhere which could potentially cost them money down the line if legal action is taken against them for doing so without permission first!
Conclusion

We hope you’ve found the above social media banner designing tips most helpful! We know that creating social media banners can be a daunting task, but the key thing to remember is that it doesn’t have to be perfect. Don’t stress yourself out trying to create something that meets all of these suggestions, and don’t feel like you need to follow every single one perfectly.

A good way to think about it is by remembering what we said at the beginning: social media banner is meant to attract your target audience, not please everyone on earth. If this article hasn’t helped you find the right direction for your next banner design project, try doing some more reading or looking at other people's creations for inspiration.

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