Social media marketing is one of the best ways to attract and retain a loyal audience for your business. However, creating eye-catching social media banners that tell the story of your brand can be a challenge, especially when you’re also juggling all the other responsibilities that come with running an online business. Fortunately, you don’t have to be a graphic design expert to create stunning graphics that help you stand out from your competition.
With a little practice and some trial and error, you can easily create professional-looking banners in no time at all. In this article, we’ll share 15 social media banner design tips that will help you attract your target audience and boost your sales on social media platforms like Twitter and Facebook. We’ll also introduce two free tools that will make it easy for anyone—even if they don’t have any experience with graphic design—to create engaging banners for their business. Let’s get started!
Before you start creating your next banner, take a moment to think about your target audience. Who are you trying to reach? What do they want from you? And how can you best communicate with them in order to capture their interest and drive conversion rates up?
When it comes down to it, most of us will want our banners to be seen by as many people as possible. But that doesn't mean we should ignore segments of the population who may not normally be interested in our products or services. The better we can understand our target audience, the more effective our messages will be when reaching out to them—and this includes knowing how far away from the home base they are located on social media sites like Facebook and Twitter (e.g., LinkedIn).
To get started on understanding the people who matter most for your business' success online, there are several key things that should always be kept in mind:
One of the best ways to bring your banner to life is with video. Video can be used to explain products and services, values, history, and culture.
A featured image is the first thing a visitor will see when they click on your social media banner or post. It's the first impression that you have with them, and it has to be good because it'll make or break their decision to engage with your content.
For example, if you're creating an ad for a wedding dress shop, then using an image of a bride in her gown is probably not going to get much engagement because most people who see this photo will think 'meh' and move on. However, using an image of a bride holding her bouquet at her wedding ceremony might get more engagement since this image makes people feel happy or emotional—which means they're more likely to like or comment on your post!
You can also use bold colors and contrasting fonts to highlight your call-to-action. The color of your CTA button should stand out from the rest of the banner because this will help people understand what they need to do next. For example, if you want people to sign up for a newsletter, use a contrasting font or color on your CTA button so it stands out in comparison with the rest of the social media banner design.
Once you've chosen an image or graphic element that complements your branding strategy, think about how it looks when placed over different backgrounds. You'll want to make sure that all elements are consistent with one another so as not to create confusion within your ad creative itself (i.e., don't have different shades/tones across different parts).
Humor is a great way to attract attention and differentiate your brand. When it comes to humor, there’s a fine line between being funny and being offensive. While it’s important not to offend any of your target audience members, if you know what you’re doing, humor can be an easy way to express your brand personality while also engaging people with the content in your social media banner ad.
Here are some tips for incorporating humor into social media banner designs:
Once you have a clear understanding of your target audience and their needs, it's time to start creating your banner. The first thing you'll want to do is create a simple and well-organized layout using a grid system, which will help guide the rest of the design process.
The most common type of grid system used in digital design is called "columns" or "sections". Each section or column should be similar in size, shape, and height. This creates visual consistency across all sections, making it easy for users to navigate through them quickly. You want all of these sections on your social media banner because they're important for showing off different parts of your company or product at once (e.g., logo + slogan + price).
You also want each section on its own layer so that if any elements need re-arranging later on down the line (like updating text), then everything else stays intact without any issues! To do this simply follow these steps:
There are many different ways you can go about creating this kindling material but I prefer using vector graphics over raster because they're easier to scale up if needed since vectors are based on mathematical equations rather than pixels like bitmap images which can limit how big those files get before degrading in quality significantly due to pixelation issues caused by scaling up too much.
Using 3D graphics is one of the best ways to make your banner designs stand out. With a little bit of creativity, you can create amazing 3D illustrations that add depth and movement to your social media banner design.
For example, think about how you would create a social media banner with a flat background color and simple lines. It wouldn’t be very interesting or exciting for the viewer, right? But if you use some simple shadows, lighting effects, and reflections (like in this example), the design will look much more professional and appealing!
Keep these tips in mind when creating your next social banner:
When designing for social media banner, it’s important to consider the context in which your banner will appear. This means thinking about the platform and channel you’re posting on as well as the type of content that is most appropriate for each channel. For example, if you have a YouTube channel and are creating a video ad that includes a call-to-action at the end of your video (one of our favorite things to do), then this would make sense on YouTube as opposed to Instagram or Facebook where users don’t typically watch videos while scrolling through their feed.
Be sure not to use the same banner across all channels either! While some consistency is good—for example, using similar fonts and colors—try not to go overboard with it. You want people who see one of your ads across multiple platforms to know exactly who they're talking about when they click through after seeing an ad but if everything looks too similar from one ad placement to another then viewers will lose interest fast! If we were going crazy with how much we used our logo in our ads we'd probably get sick of ourselves pretty quick too (and probably wouldn't want others doing it too).
Custom graphics can be used in a social media banner to help you stand out and show off your brand’s personality, expertise, style, and creativity. For example:
If you want to make a bold statement, then full-width banners are a great tool. They're a great way to show off your brand's personality and can be used to showcase multiple elements of your brand at once. For example, if you have an event coming up, you can use an image of the venue along with some photos from past events or even write something like "Join us next month!"
If you're looking for inspiration, try checking out what other companies in your industry are doing with their banners. This can give you ideas on how they've used full-width banners in their social feeds and what kinds of images they've chosen (like logos).
Color is one of the most important things to consider when designing social media banners. Why? Well, for starters:
But there are some things to keep in mind when using color:
The old adage "out with the old, in with the new" is so true when it comes to social media banners. The best way to keep your fans engaged is by regularly updating your social media banners. If you use the same banner for more than a year or two, it will get stale and people will stop clicking on it. This can lead to less engagement, which isn't good for your overall reach and impact as a brand.
If you've been using the same banner for more than six months or so, it's time for an update! It's also important that you change out your social media banners at least once every six weeks for maximum effectiveness. When you create a new social media banner design each month/two months/three months (depending on how frequently you post), people will be excited about seeing something fresh from you—and they'll also feel like they're getting value from following along with everything that happens within your industry or niche market space as well!
We hope you’ve found the above social media banner designing tips most helpful! We know that creating social media banners can be a daunting task, but the key thing to remember is that it doesn’t have to be perfect. Don’t stress yourself out trying to create something that meets all of these suggestions, and don’t feel like you need to follow every single one perfectly.
A good way to think about it is by remembering what we said at the beginning: social media banner is meant to attract your target audience, not please everyone on earth. If this article hasn’t helped you find the right direction for your next banner design project, try doing some more reading or looking at other people's creations for inspiration.