14 Best Digital Marketing Tools - 2022

Digital marketing is a set of tools and techniques used to promote your product or services on the Internet. In this article, we will tell you about the most effective digital marketing tools that are currently available for both beginners and professionals in the field of business promotion on the Internet. With their help, you can automate many processes and get more traffic from Google.

14 Best Digital Marketing Tools 2022
14 Best Digital Marketing Tools 2022

Digital Marketing Tools List

Let’s dive into the best digital marketing tools. We’ve spent hours researching and testing these digital marketing tools, to help you find the right one for your business. These tools will help you grow your website traffic, rank higher in organic search results, and increase sales!

And now let's look at what digital marketing tools are included in this list:

Google Search Console; Keyword Planner; Google Analytics; Buzzsumo; UberSuggest; Ahrefs Site Audit Tool; SEMrush; KWFinder; Alexa Rank Checker; Positionly; Moz; Hotjar; Answer The Public; Tag Manager by Google. For more convenience, we have divided all 14 digital marketing tools into 5 different topic areas:

Best Digital Marketing Tools and Techniques

We are a digital marketing agency that helps small businesses build and grow their business. Digital marketing is the process of promoting your brand and business online. Digital marketers use a variety of techniques and tools to reach their customers, including SEO, email marketing, social media, content marketing, and mobile marketing. In this article, we will cover 14 digital marketing tools in 2022 that can help you with all these techniques in one place.

What Are the Best Digital Marketing Tools In 2022?

Digital marketing tools are essential elements of any digital marketing strategy. Digital marketing can be defined as the process of using digital technologies to market and sell products or services. It includes various activities, such as social media marketing, search engine optimization (SEO), email marketing, display advertising, and mobile advertising. In order to get the most out of their digital campaigns, companies need to use the best digital marketing tools available.

The following are some examples of some of the best digital marketing tools:

  • Analytics - Data is key when it comes to optimizing your online presence. With analytics, you can track everything from website traffic and conversion rates down to specific details like where visitors come from or which keywords they searched for that led them back to your site again!

1. Google Keyword Planner

Want to know the best digital marketing tools? This free tool from Google will help you research keywords, estimate search volume, and plan your content strategy. It’s easy to use and can be accessed via the “Tools” tab on the bottom right of most Google search results pages.

Once you enter your keyword(s), it will show you how many times people searched for them over the past month (in some cases, this data is even broken down by device). You can also see an estimate of how popular each term is among other factors including average cost-per-click (CPC), the average number of advertisers (Advertisers), competition level (Competition), and the total number of results found on Google for that particular keyword phrase itself!

Now let me show you how to use this amazing free tool so that YOU too can start optimizing YOUR marketing efforts with powerful research tactics!

You can check it out here: Google Keyword Planner

2. Google Search Console

Google Search Console is a free tool that allows you to view your website's performance in Google Search results. It shows you how your site appears in Google Search results, how many clicks you're getting, and where your site appears in search results.

The report includes information about the number of impressions (or times it was shown) for each URL on your site. It also shows which pages have high click-through rates but low impressions so that you can understand which are most popular among users relative to how often they appear in search results—and whether there are ways to improve those numbers by changing the way they're presented on the page or improve their content.

You can check it out here: Google Search Console

3. Google Analytics


What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides detailed statistics about the visitors to your site, which you can use to improve your site’s performance.

With this tool, you can learn more about who visits your site and how they interact with it by using real-time reports or dashboards that provide data on page views, clicks, and conversions.

You also get access to additional features like conversion paths (how people move through various pages on the site), mobile behavior tracking, and social media monitoring tools that let you see where traffic is coming from on social platforms such as Facebook or Twitter.

You can check it out here: Google Analytics

4. Buzzsumo

Buzzsumo is one of the best digital marketing tools out there. You can use it to find the most popular content in your niche, compare your content with others or find content similar to yours.

  • Find out what people are sharing
  • Find influencers and other authors/companies who share your content
  • See where you're ranking on Google Search: BuzzSumo will show you which pages are ranking highly for specific keywords related to your business. If you want more information about why this page is ranking well, we'll show you!

You can check it out here: BuzzSumo

5. UberSuggest

UberSuggest is one of the best digital marketing tools that you'll find for finding new keywords for your site and it covers related long and short-tail keywords.

This tool can help you get more organic traffic from search engines by helping you to identify new topics to write about on your website or blog. You'll also be able to see which of the suggested topics have a lot of searches so that you know which ones are worth writing about and targeting with content marketing campaigns.

You can check it out here: UberSuggest

6. Ahrefs Site Audit Tool

The Ahrefs Site Audit tool is one of the best digital marketing tools to analyze your website and identify any issues, broken links, and other problems. It's similar to the Google Search Console but has some additional features that you may find helpful.

Here are some of the features:

  • Broken Link Checker - This will analyze your site for broken links so that you can fix them before they become an issue.
  • Mobile Usability Report - This will check your site for mobile usability issues such as mobile-friendly URLs and titles that work well on smaller screens.
  • Mobile Speed & Security Report - This checks for speed issues and security risks on mobile devices (such as SSL certificates).

You can check it out here: Ahrefs

7. SEMrush

SEMrush is one of the best digital marketing tools for keyword research. It's great for finding new keywords to target, understanding the search volume and competition of your existing keywords, and discovering what your competitors are doing.


SEMrush is also useful for competitor analysis as it allows you to see what keywords they rank on and how much traffic they receive from them. This data can help you decide which strategies have been effective for them so that you can apply them to your own site.

Another feature worth mentioning is SEMrush’s ability to track rankings over time using its Rank Tracker tool or Rank History Overlay in their Chrome extension (which includes SERP snapshots). This will show you how their ranking has changed over time so that you can get an idea of whether or not there's a pattern in their fluctuation.

You can check it out here: SEMrush

8. KWFinder

Keyword research is an essential part of your content strategy. You need to know what terms people are searching for so that you can create content that's both relevant and compelling. We're here to introduce you to the best digital marketing tools.  KWFinder is a popular keyword research tool that helps you find keywords for your blog posts, articles, and more. The site offers five main features:

  • Keyword suggestions: The site's main feature is its ability to generate keyword suggestions based on your seed keyword as well as its search volume, competition level, and difficulty score. This makes it easier to come up with ideas if you're struggling with brainstorming on your own!
  • Keyword difficulty score: This metric determines how difficult it'll be for someone searching online using that word or phrase in the future (e.g., "I'm looking for hot dogs near me"). It represents how many people are likely to perform searches around this topic and how much attention those results will get within SERPs (search engine results pages).

You can check it out here: KwFinder

9. Hootsuite

Hootsuite is a social media management platform used by over 15 million people. It’s used by over 1 million businesses and has over 100 million users, and it's the most popular tool for managing Twitter accounts with over 50 million active users.

Hootsuite lets you manage multiple social channels at once so you can post content to each of them from one location. You can also schedule posts in advance, track performance metrics, and measure engagement levels. One of its most useful features is its ability to let you monitor mentions of your brand on various platforms in real-time so you can respond quickly if there are any problems or complaints about your company being made public online (or if anyone else is saying something that negatively impacts their perception).

What can you do with Hootsuite?

Hootsuite is the world’s leading social media management platform. We help teams of all sizes better engage with their audience, manage multiple social networks and measure the impact of their content.

Hootsuite makes it easy for organizations to:

  • Manage multiple social profiles in one place.
  • Schedule posts, engage audiences, and track success.
  • Use analytics to measure results and improve performance.

Is Hootsuite for free?

Yes, Hootsuite is free for up to three social profiles. If you have more than three social profiles to manage, you can use Hootsuite for $9 a month. This includes unlimited scheduling, unlimited users, and advanced features like team collaboration and analytics.

You can check it out here: Hootsuite

10. Positionly

Be sure to check out our blog for the best digital marketing tools. Positionly is a free and paid keyword research tool.

The free version allows you to do 3 searches per day, which is perfect for startups who want to get started with their marketing campaigns without having to pay anything! Some of the features include:

  • The search volume and competition score of each keyword (you can also choose whether or not it should be used as an exact match).
  • Top 10 results for each keyword.

You can check it out here: Positionly

11. Moz

We're going to cover some of the best digital marketing tools, including Moz, that are perfect for helping you track your progress over time or see what others are doing in your niche.


Moz has a lot of features including:

  • A keyword research tool that allows you to see which search terms are most popular with your target audience and identify trends in SEO trends.
  • An Open Site Explorer feature that allows you to see how much traffic each page receives based on links from other websites. You can also find out which pages have the highest domain authority score (so they'll get more traffic) by using this tool as well!

You can check it out here: Moz

12. Hotjar

Hotjar is a suite of the best digital marketing tools for your website. It provides insights into how visitors are interacting with your website, allowing you to see where people are clicking, scrolling, and typing. Hotjar also makes user experience testing easy by allowing you to set up scenarios that simulate real-world conditions.

Hotjar has some of the best analytics tools on this list. Its heatmap feature lets you see how visitors interact with specific areas of your site; it also tracks mouse movements and scrolling patterns to give more information about where visitors spend their time. The surveys feature allows users to fill out quick questionnaires after visiting a website in order to provide more detailed feedback about their experience there.

You can check it out here: Hotjar

13. Answer The Public

The best digital marketing tools are free. Answer The Public, helps you find long-tail keywords for content marketing and SEO. It’s also great for finding low-competition keywords to target on your website, or in paid ad campaigns.

Answer The Public works by pulling information from Google autocomplete results, which are based on searches people have actually made, rather than simply looking at the top-ranked keywords in an industry. You can use Answer The Public to find out what questions people are asking about a particular subject (and then create content around those questions), as well as discover new ideas for content pieces and blog posts based on what people want to know about a topic.

You can check it out here: Answer The Public

14. Tag Manager by Google

Tag Manager by Google is a container tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile apps, such as those intended for traffic analysis and marketing optimization. To organize all site tags in a user-friendly web interface, eliminate errors and simplify debugging, get detailed information about the data flow between your website and third-party applications (for example, the duration of a transaction), and speed up work with developers and other teams by creating a centralized system for managing any type of code on your site - in one place.

Tag Manager by Google
Tag Manager by Google

The main advantages of this tool:

  • The ability to manage all tags from one place;
  • Centralization;
  • Easy management;
  • Simplification of development processes;

Polyglot gathers data from multiple online marketing tools into a single interface, to help you run your digital marketing campaign. The platform allows marketers to focus more time on developing their own strategies rather than spending hours trying to figure out how their campaign works while having no clue what's going wrong.

You can check it out here: Google Tag Manager


A marketing toolkit of the best digital marketing tools is a great way to make your content stand out from the crowd. It can help you build brand awareness, improve customer service and increase revenue. We've put together this list of useful tips for you! The key to success for any business owner is knowing your audience, so think about who they are and what they want before choosing products or services. This will ensure that everything you choose has maximum impact on those people who matter most - your customers!

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