10 Best Email Marketing Software for Small Business

Email marketing software is key to most businesses' ongoing success. It doesn't matter if you sell paper, run a hair salon, or provide corporate finance advice: if you want to generate more business for your company, you need the best email marketing software. While there are plenty of comprehensive email marketing options out there, some companies just need a basic solution that will enable them to get started with email marketing campaigns quickly and easily. For those businesses, here are the best email marketing solutions for small businesses in particular.

10 Best Email Marketing Software for Small Business
10 Best Email Marketing Software for Small Business

What is email marketing?

Email marketing is an important part of digital marketing services or campaigns. Email marketing is a great way to reach customers and prospects. The average open rate for email marketing campaigns is about 20%, which means that 80% of your emails are being read.

Email marketing can be used to create a connection with your audience and to deliver your content straight into their inboxes. The best email marketing software will help you create, send, track and analyze your campaigns so you can see what’s working and what’s not.

3 Reasons Why Your Business Needs Email Marketing

Email marketing software is an essential tool for your business. It helps you to design and send emails to your customers in a simple and efficient way. The email marketing software has many features that will help you to increase your sales, grow your customer base and improve your brand image.

Here are some of the reasons why your small business needs an email marketing software:

1. Email marketing is affordable:

It is more cost-effective than other marketing techniques like PPC or social media ads because it doesn’t require any investment in ads or other paid tools. You can start with free email marketing services and upgrade later if required.

2. Email marketing works well with all mobile devices:

You can send newsletters or promotional messages through mobile devices because they are compatible with all types of phones and tablets.

3. Email marketing helps you build brand awareness:

Email subscribers receive newsletters when they sign up for a newsletter but they may not be aware of your brand name or products until they receive a message from you. This helps in building brand awareness among new customers as well as existing ones who may have forgotten about you!

Here’s a list of the Best Email Marketing Software.

In this article, we’ll take a look at some of the best email marketing software for small businesses. We’ll cover both free and paid solutions in order to make sure you have the information you need to choose the best one for your business. We have also provided an extensive list of features that each provider offers so you can make an informed decision about which one is right for your needs.

1: ActiveCampaign


ActiveCampaign is the best email marketing software that helps you create and send emails, manage your contacts list and track the performance of your campaigns. The platform offers over a hundred pre-built templates to choose from so you can get started right away. You can also create your own templates or use other third-party resources.

The software allows you to create segments based on specific criteria like location, demographics, purchase history, etc., which makes it easier for you to target people with relevant content.

In addition to sending out newsletters or promotional blasts, ActiveCampaign also comes with a built-in CRM solution that allows you to keep track of all your leads/clients in one place and segment them according to their needs and interests.

2: Mailchimp

We have a helpful guide to the best email marketing software for small businesses, and one of our favorites is Mailchimp - it’s free for the first 2000 subscribers, which is enough to get you started. If your business grows, Mailchimp has paid plans that come with more features such as segmentation and automation.

Mailchimp also offers templates so you can create beautiful emails quickly. With their drag-and-drop editor, it’s easy to add images or text and customize colors. While this feature isn’t unique to Mailchimp, I like how easy it makes editing emails look – it makes me want to create campaigns!

3: AWeber

If you're looking for the best email marketing software for small businesses, then you'll want to try out AWeber. It's easy to use and has a free trial and a 30-day money-back guarantee. AWeber also offers a wide range of email marketing tools, including autoresponders, social media integration, list segmentation, and more.

AWeber’s pricing plans start at $19/month for email hosting, but the company does offer premium features like landing pages at an additional cost. AWeber has been around since 1997 and currently has over 800 employees working in offices around the world (including Ireland).

4: Hubspot

If you need the best email marketing software for your small business, you're in luck. Hubspot is the perfect solution for growing your business and we'll show you why! It's used by more than 40,000 companies worldwide to manage their inbound marketing campaigns.


The main features of Hubspot are:

  • Email templates - You can create unlimited unique email designs without coding skills. The drag and drop editor makes it easy to add images and videos, while the preview mode allows you to test your emails before sending them out. You also have access to over 500 free HTML5 templates if you don't want to get started from scratch.
  • Content management system - This feature lets you manage all of your content in one place using templates, plain text files, or even images (if you don't have time for the other options). You can then share this content on social media sites like Facebook or Twitter directly through the platform so it's not necessary for anyone else at Hubspot who handles customer service requests - although we'd still suggest having someone responsible for managing these accounts in case anything goes wrong!

5: GetResponse

GetResponse is an email marketing automation platform for small businesses that helps you grow your business by connecting with customers in a more personalized way. It's the best email marketing software for small businesses because it gives you great tools to create beautiful emails and send them directly from your inbox.


GetResponse also has features like A/B testing, landing pages, tracking, and reporting that helps you understand how well your campaigns are working.

6: Campaign Monitor

Campaign Monitor is the best email marketing software for small businesses. It's ideal for small businesses and startups since it offers free accounts and has a free trial, which means you can test out all the features before committing to anything. Campaign Monitor also has helpful templates you can use to build your own custom emails that look professional, but don't require any coding knowledge on your part. Plus, if you're looking for some help setting up your newsletter or getting started with email marketing in general, there are plenty of resources available from Campaign Monitor itself.

7: MailerLite

Mailerlite is one of the best email marketing software for small businesses. The pricing structure and features are tailored to fit their needs. They offer a free version of its service, which allows you to send up to 1,000 emails per month. This is an excellent way for you to get your foot in the door before deciding whether or not Mailerlite is right for your business.

Mailerlite’s free trial lasts 30 days and includes all of the same features as its paid plans (with the exception of some advanced ones). If you like what they have to offer during your trial period, then they will charge $9/mo after that point — but don’t worry! You can cancel anytime without penalty if something else catches your eye.

8: Benchmark Email

Benchmark Email is one of the best email marketing software for small businesses. The reasons include:

  • It's easy to use and affordable.
  • It has many features that allow you to create great content, including an email editor that gives you access to all the tools you need and a good spam filter.
  • Its reporting system allows you to get detailed information about your campaigns such as open rates, click-throughs, bounces, and more so you can analyze what is working best for your business and make changes accordingly.

9: Drip

Drip is one of the best email marketing software options for small businesses. The platform is easy to use, has great customer support, and provides tools that allow you to segment your subscribers and personalize their experience. Drip also offers a free trial, so you can test it out before committing to a paid plan.


For those with more specific needs (e.g., landing page design) or larger budgets (upwards of $600 per month), Drip's paid plans offer many options:

  • Basic: $29/month for up to 500 contacts; includes basic features like list management, automation rules, and campaign reports
  • Pro: $99/month for up to 5,000 contacts; includes advanced features like custom forms & smart fields

10: SendinBlue

If you're looking for the best email marketing software for small businesses, SendinBlue's a great choice. You can send beautiful emails to your contacts, manage your subscribers and see results online. Also, the free plan allows you to use it for 5,000 contacts with unlimited emails and campaigns. You can upgrade to their “Business” plan for $20/month, which will give you up to 10,000 contacts and 50 email sends per month.

SendinBlue offers tracking tools and segmentation in order to make sure you are reaching out only to the people who want your services or products. The software also includes A/B testing so that you can test different subject lines or copies before sending out an email campaign.


In this blog post, we've given you a list of 10 great email marketing platforms to help you find the best one for your business. If you're still not sure which platform to go with, here's some advice, If you want something easy (and free) to start out with, try MailChimp or SendinBlue. These are both great options for beginners and will give you everything you need to get started on your email prospecting strategy.

If budget isn't an issue then ConvertKit would be my top pick. It's far more customizable than any other best email marketing software I've ever used with tons of features like lead magnets and landing pages built into their platform as well as great integration with other apps like Shopify or WordPress sites which makes it perfect for businesses who have multiple websites up at once running e-commerce shops.

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